Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

NAFTA Talks Spark Concern in Promo Industry

The latest talks to rework the North American Free Trade Agreement entered Tuesday...

The Proinnovative Line Is Acquiring Zenith Promotions

The parent company of The Proinnovative Line (asi/79840) of Phoenix, AZ, is acquiring...

Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast, internationally renowned best-selling author and...

Supplier Named in Hoverboard Recall

The U.S. Consumer Product Safety Commission (CPSC) this week announced recalls on a...

Branded Tees at Center of Beer Feud

Craft beer maker Arrogant Brewing is cleverly promoting its bad boy image and...

Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that strong values can provide the framework for a...

CafePress Reports Q3 Sales Decline

CafePress reported this month that its third quarter 2017 net sales declined 22%,...

Vernon Co. & Brandinc Announce Partnership

Top 40 distributor The Vernon Co. (asi/351700) of Newton, IA, has entered into a...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Mid-Nite Snax Is Expanding

Construction is underway on a forthcoming facility that will give Mid-Nite Snax...

Ice Cream Fit for a Jedi

The force is sweet with this one. Star Wars: The Last Jedi , the latest film in...

Target Halts Sales of Fidget Spinners Over Lead

Retail chain Target is stopping sales of two fidget spinners after an independent...

Distributor Growth Slows in Third Quarter

Promotional product distributors increased sales 1.5% during the third quarter of...

Factories Shuttered in China Pollution Crackdown

As many as 40% of factories in China have been at least temporarily shuttered as part...

Lanco Enters Agreement To Be Acquired

Top 40 supplier Lanco will continue operations and plans to maintain current employee...

Halls & Company Acquires ActNow Media

Minnesota-based Halls & Company (asi/59080), manufacturer of ID Line, has...

HanesBrands Returns to Organic Sales Growth

HanesBrands (asi/59528) produced year-over-year organic sales growth for the first...

Under Armour Has a Rocky Third Quarter

Athletic wear brand Under Armour experienced a 5% year-over-year decline in third...

Hearts Bigger Than the Storms

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

HALO Acquires American Pacific Promotions

Top 40 distributor HALO Branded Solutions (asi/356000) has acquired the business of...

S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear (asi/84358) plans to open a new 505,000-square...

Amazon Announces Q3 Earnings, Intensifies Video Initiative

Amazon reported last week that net sales for 2017's third quarter, ended September...

Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class, there is a big-time CEO in the making. The...