Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

SOI 2021: Promo Companies Expand Sourcing

Yes, China still is dominant. But burned by recent events, companies are increasingly l...

SOI 2021: Supply Chain Remains Source of Frustration

A perfect storm of challenges is causing inventory shortages, price increases and lengt...

Person of the Year 2021: Jonathan Isaacson, Gemline

COVID hurt the promo industry and stopped the world. Gemline’s Jonathan Isaacson refuse...

Distributor Family Business of the Year 2021: Bankers Advertising Company

In 1895, S.W. Mercer heeded the call to head west. The Buckeye native left Ohio...

Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant

Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc., has been a distributor for 21 years. His...

Alliance Mercantile Inc. Acquires Boardroom Custom Clothing

MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Hub Pen Acquires Two Texas Suppliers

Top 40 supplier Hub Pen Company (asi/61966) of Braintree, MA, has acquired two...

National Pen Is Expanding Internationally

National Pen (asi/281040), whose parent company is Top 40 distributor Cimpress...

Boston Moving Forward On Plastic Bag Ban

In a move that has implications for the promotional products industry, Boston Mayor...

Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot, sought-after accessory being sported with...

Contentious Start to East Coast Dockworker Contract Negotiations

Talks to establish a new contract for East Coast and Gulf Coast dockworkers started...

Children’s Holiday-Themed Pajamas Recalled

The Consumer Product Safety Commission has announced a recall on Christmas-themed...

Interim CFO Takes Over At InnerWorkings

Top 40 distributor InnerWorkings (asi/168860) announced that Jeffrey P. Pritchett has...

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Boston Moves Closer to Banning Plastic Bags

Boston could become the next major American city to ban single-use plastic bags. If...

Starline Names Brian Porter Senior VP of Sales & Marketing

Starline USA (asi/89320) announced Tuesday that Brian Porter is its new senior vice...

Oklahoma Governor Places Prohibition on State Promo Spending

Mary Fallin, the governor of Oklahoma, has issued an executive order that could curb...

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Delta Apparel Reports Full-Year Sales

Despite gains in promo products revenue, Top 40 supplier Delta Apparel (asi/49172)...