Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Consumer Sentiment Ticks Up, Partisan Divide Remains

U.S. consumer sentiment rose marginally in May, while a stark partisan divide...

Three U.S. Cities Ban Single-Use Plastic Bags

Coral Gables, FL, Park City, UT, and Minneapolis are among the most recent U.S....

Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit smarter. Over the last couple years,...

Perry Ellis Reports Q1 Sales

Global apparel company Perry Ellis International (asi/77715), which operates in the...

College-Branded Beer Free to Flow

The college-branded beer can keep flowing in Louisiana. A lawmaker in the Bayou...

CPSC Recalls DG Fashion Scarves

The U.S. Consumer Product Safety Commission (CPSC) has issued a recall on DG Fashion...

Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product distributor with clients who have an eco-friendly...

2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

2017 Hot List: John Henry III

"You treat others how you want to be treated."

S&S Activewear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activewear To Open New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activwear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

2017 Hot List: Marcia Tarnoff

Meet the hardworking "Jersey Girl" who founded Blank2Branded.

Staples, Inc. Sales Down in the First Quarter

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products...

Brand Addition Acquired By Private Equity Firm

One of Europe's leading promotional products distributors has a new owner. U.K.-based...

GDP Growth Weaker in First Quarter

Gross domestic product in the U.S. increased at its slowest rate in three years...

River’s End Exits Leather Apparel Business, Continues Exploring Possible Sale

Top 40 supplier River's End Trading Company (asi/82588 ) is moving away from the...

Axis Partners With Blank2Branded

Top 40 distributor Axis Promotions (asi/128263) has made a strategic investment in...

Digital BobbleHead Of Trump Answers Your Questions Online

The National Bobblehead Hall of Fame & Museum (What? Yes, that is a real thing.)...

Utilizing Big Data in the Ad Specialty Industry

A glimpse at how advanced analytics are being used by promotional products companies – ...

MLB Star Bryce Harper Is Half-Turkey In Wacky “Gobblehead” Promotion

Hide your children: There is a new half-man, half-beast on the loose. And he's...

Case Study: Relationship Selling

These two case studies highlight how a good rapport with clients can be avenues to larg...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies....

Second Careers in the Promo Products Industry

Counselor profiles four professionals thriving in promo following distinguished achieve...

Transitioning to Promo? Training Is Key

While there are certainly plenty of success stories, making the transition from...