Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Blankets

Blankets make great gifts around the holidays for top clients and valued employees. The...

Editor’s Picks - Education

Leverage personal, professional and community connections you already have to get your ...

Frames

Clearly distributors are having success with frames: The product category helped power ...

Shirts

Shirts are the single biggest cash-generating category in the ad specialty industry, ac...

Jackets

Many jackets – especially fashion-forward styles with performance features – carry a hi...

Stress Relievers

Great for giveaways and so much more, stress relievers come in many different varieties...

Caps & Hats

Headwear presents constant opportunities to upsell. Is a client investing in apparel? E...

Fresh Ideas

Need a little something different? Looking for that one unique item for a special progr...

Win Their Loyalty

Help clients grow their businesses and retain employees through ad specialty-driven loy...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Sales Boost: Step 5

Target this niche: SALONS & SPAS With rising employment and a growing number of...

Sales Boost: Step 4

SAIL THROUGH THE HOLIDAY SALES SEASON For sales reps, this can be a fast-paced time...

Sales Boost: Step 1

INSTILL CONFIDENCE WITH CONSULTATIVE SELLING These days, high-level success in ad...

Heat Up Health-Care Sales

Health care is number one when it comes to capturing promotional products market share....

Sales Boost: Step 5

TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give away...

Sales Boost: Step 3

10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...

Sales Boost: Step 1

SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...

Promotions Planner

Plan creative campaigns three months out.

Amped-Up Awareness

Worthy causes and organizations everywhere can benefit from the power of promotional pr...

Sports

Consider that more than 50 million Americans have health-club memberships; more than 3 ...

Apparel

Nearly one third of distributor revenue in the promotional products industry is generat...

Sales Boost - Pump up your pipeline with referrals

These known business-builders help you stand out and increase your credibility. Here’s ...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...

Markets - House Hunters

Target real estate sector clients with apparel to ramp-up sales.