Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Sales Boost: Step 3

TURN UP YOUR SALES WITH TWITTER

Sales Boost: Step 1

BUILD BUSINESS BY BETTER UNDERSTANDING CLIENTS

Sunscreens

By providing end-users with custom-logoed sunscreen, customers build brand awareness an...

Promotions Planner

Plan creative campaigns three months out.

Editor's Picks -Ice Scrapers

CASE STUDY - Big Sky Ice Scrapers

Blankets

Blankets make great gifts around the holidays for top clients and valued employees. The...

Editor’s Picks - Education

Leverage personal, professional and community connections you already have to get your ...

Frames

Clearly distributors are having success with frames: The product category helped power ...

Shirts

Shirts are the single biggest cash-generating category in the ad specialty industry, ac...

Jackets

Many jackets – especially fashion-forward styles with performance features – carry a hi...

Stress Relievers

Great for giveaways and so much more, stress relievers come in many different varieties...

Caps & Hats

Headwear presents constant opportunities to upsell. Is a client investing in apparel? E...

Fresh Ideas

Need a little something different? Looking for that one unique item for a special progr...

Win Their Loyalty

Help clients grow their businesses and retain employees through ad specialty-driven loy...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Sales Boost: Step 5

Target this niche: SALONS & SPAS With rising employment and a growing number of...

Sales Boost: Step 4

SAIL THROUGH THE HOLIDAY SALES SEASON For sales reps, this can be a fast-paced time...

Sales Boost: Step 1

INSTILL CONFIDENCE WITH CONSULTATIVE SELLING These days, high-level success in ad...

Heat Up Health-Care Sales

Health care is number one when it comes to capturing promotional products market share....

Sales Boost: Step 5

TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give away...

Sales Boost: Step 3

10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...

Sales Boost: Step 1

SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...

Promotions Planner

Plan creative campaigns three months out.

Amped-Up Awareness

Worthy causes and organizations everywhere can benefit from the power of promotional pr...