Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.
Blankets make great gifts around the holidays for top clients and valued employees. The...
Leverage personal, professional and community connections you already have to get your ...
Clearly distributors are having success with frames: The product category helped power ...
Shirts are the single biggest cash-generating category in the ad specialty industry, ac...
Many jackets – especially fashion-forward styles with performance features – carry a hi...
Great for giveaways and so much more, stress relievers come in many different varieties...
Headwear presents constant opportunities to upsell. Is a client investing in apparel? E...
Need a little something different? Looking for that one unique item for a special progr...
Help clients grow their businesses and retain employees through ad specialty-driven loy...
Everyone makes mistakes. Here’s how to learn from them.
Plan creative campaigns three months out.
Target this niche: SALONS & SPAS With rising employment and a growing number of...
SAIL THROUGH THE HOLIDAY SALES SEASON For sales reps, this can be a fast-paced time...
INSTILL CONFIDENCE WITH CONSULTATIVE SELLING These days, high-level success in ad...
Health care is number one when it comes to capturing promotional products market share....
TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give away...
10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...
SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...
Plan creative campaigns three months out.
Worthy causes and organizations everywhere can benefit from the power of promotional pr...
Consider that more than 50 million Americans have health-club memberships; more than 3 ...
Nearly one third of distributor revenue in the promotional products industry is generat...
These known business-builders help you stand out and increase your credibility. Here’s ...
Marketers will spend more on mobile advertising this year than they will on newspaper...
Target real estate sector clients with apparel to ramp-up sales.