Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Education Kicks Into Overdrive

Education takes the top spot, generating 13.6% of ad specialty revenue in 2014. It’s ti...

In The Bloom Of Health

Falling slightly from number one in last year’s report, health care takes the number tw...

Sales Boost: Step 4 - Craft Great Customer Surveys

Here’s how to develop excellent customer surveys that yield vital information that will...

Sales Boost: Step 2 - Work From Home Effectively

Establish daily "must-do's" : Approach the workday just as you would if you were...

Sales Boost: Step 1- 6 Tips For Maximizing Clients’ Value

Consistently exceed your sales targets with the help of these strategies.

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Win Big With Long-Term Loyalty

Be your client’s hero and drive your sales figures to new heights.

Summer Tees

Everyone makes mistakes. Here’s how to learn from them.

BBQ Items

BBq Items America loves a good barbecue. Some 80% of American households own a grill...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Growth Mode

Advantages’ 2015 Compensation Survey shows that the earnings of industry sales pros are...

Step 4 - Get More Eyes on Your Blog

Drive sales by creating a blog that provides valuable insights to target buyers. ...

Step 2 - Accelerates Sales With Creativity

Top salespeople consistently conceive outside-the-box solutions that drive client...

Step 1 - Create a Healthy Pipeline

A healthy, well-managed prospect pipeline is the lifeblood of consistent sales success....

Bar Items

Revenue for the U.S. bar and nightclub industry already tallies about $24 billion. Enco...

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here ’s how to learn from them.

Sales Boost: Step 5

target this niche: Wineries

Sales Boost: Step 4

Maximize Motivation

Sales Boost: Step 3

PARTNER WITH APPAREL DECORATORS

Sales Boost: Step 2

FIND THE PERFECT NICHE

Sales Boost: Step 1

Pump up your confidence

Promotions Planner

Plan creative campaigns three months out.

Business Card Holders

More than 10 billion business cards are passed out annually. The huge quantity makes...