Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Stran & Co. Projects 17% Quarterly Sales Increase

The publicly traded Top 40 distributor is just now coming out with a projection on Q1 p...

International Person Of The Year 2024: Florence Mosnier, Ippag

The Swiss-based general manager of promo’s international collective is facilitating con...

7 Ways to Be More Motivated

How can you stay energized in the face of constant life and work challenges?

ASI Employees Volunteer at HELP Center, Learn About Nonprofits Through Onsite ‘Get to Know’ Event

Participants say the outreach was personally fulfilling and indicative of ASI’s ethos o...

Executive Insights on the ASI, PRINTING United Alliance Deal

ASI President/CEO Tim Andrews and Alliance President Dave Leskusky deliver an in-depth ...

Survey Suggests Holiday Opportunity With Small Store Owners

Small store owners in the U.S. say that the biggest impediments to undertaking...

5 Ways to Get Motivated & Sell More- Test Article

Don’t let yourself get in the way of achieving better sales.

Person of the Year 2023: Andy Shape, Stran & Company

Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...

Product Category Testing - Pets

In her important sourcing role, Fang expertly navigated the worst that the global suppl...

Product Category Testing - Case Study

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

Obituary: John Gunzler, Edwards Garment Co.

John Gunzler, a minority owner in Top 40 Supplier Edwards Garment Co. (asi/51752),...

New York Considering Banning Noncompete Clauses

The state-level prohibition, which Empire State promo companies would have to abide by ...

Product Content

Success for American manufacturers as well as the global supply chain crisis has compel...

Product Content

Success for American manufacturers as well as the global supply chain crisis has compel...

Ask Us Anything: How Will AI Impact Promo?

A supplier and distributor with strong technology backgrounds share insights regarding ...

Suppliers Are Working Through Overstock Issues

Following shortfalls in the pandemic recovery period, suppliers aggressively ramped up ...

10 Predictions for Promo in 2024

From sales growth to the presidential election to AI, industry pros from companies larg...

Q3 Industry Growth Is Slowest in Post-COVID Era

Sales for the largest distributors were nearly flat and mid-sized firms had the biggest...

Counselor Power 50 2023: No. 28 Pierre Montaubin & Melissa Ralston, Koozie Group

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Power 50 2023: No. 1 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

ASI Diversity Council Hosts Events to Commemorate Hispanic Heritage Month

Guests included representatives from a community service organization, dance studio, fo...

The Future of Private Equity in Promo

As PE’s influence continues to grow, the debate over its impact – positive force or thr...

Inclusion & Support: ASI Celebrates Pride With Special Events

Employees enjoyed an on-site Fun Walk, happy hour, virtual tour of a local LGBTQ+ suppo...

ASI Research Estimates Size of UK, European Union Promo Market

The analysis also spotlights which individual European countries spend the most on prom...

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...