Danny Friedman, president of Danny Inc., has been a distributor for 21 years. His experience has shown him that “niche marketing is probably the number one or number two biggest way of growing your client base. Niche marketing is targeting certain markets that you’re going to call on and prospect, and hopefully procure clients, and build your business.” These markets include finance, technology, education, tradeshows, sporting events, and even beach outings. Friedman says, “The key to niche marketing is to find markets in your area, or something that you’re passionate about, or something that you know about, because the more comfortable you are in a certain market, the better your chance of succeeding in it.” For more details about maximizing your success with niche markets, watch the 4-minute Expert Secrets video below.