Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes and NFC technology to create “digital passpor...

Test

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Best Places to Work: #1 – Bright Ideas

Find out what makes this distributor a top promo industry workplace.

No. 2: The Book Company, Best Places to Work

Find out what makes this supplier a top promo industry workplace.

Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an economy worth billions. Now, a handful of promo...

Head-To-Toe Hues

Take a spin around the color wheel with these six of-the-moment monochromatic looks.

The Promo People’s Guide to Social Media

If you’re just getting started or simply need a refresher, here are top strategies from...

LinkedIn

When it comes to professional networking and thought leadership, this business platform...

SOI 2021: Staffing Challenges Persist

The pandemic forced promo companies to lay off staff. Now that they’re ready to hire ag...

Distributor Entrepreneurs of the Year 2021: Menda Wright and Ann Vidro, Creative Studio Promotions

How it started: a cold call gone awry. How it's going: an unbreakable friendship...

Technology Executive of the Year 2021: Mike Pfeiffer, American Solutions for Business

He's the mayor of a tiny lakeside city (Long Beach, MN - population 350 and counting)...

AI’s Role in Marketing on the Rise

Marketers believe artificial intelligence will play a large role in their industry in...

Pandemic Drives Print-on-Demand Growth

Many online fulfillment platforms and digital printing companies saw massive gains in t...

Fashion Students Design New NFL Merch

Who says fashion and football don't mix? Last year, the NFL challenged 25 Fashion...

Instagram Takeover: Logo Unlimited

In the latest installment of Wearables' ongoing Instagram Takeover feature, we...

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

NFIB: Small Biz Optimism Soars

Small-business optimism is at its highest level in 34 years, according to an index...

Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture, look no further than Arby's, the chain that...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to share their thoughts on 2018, specifically...

Star Wars + Ice Cream = A Winning Combination

Let's get down to the first order of business: Few people can resist the power of ice...

Ultra Violet Crowned 2018 Color of Year

Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

Harland Clarke Announces Leadership Changes

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's Promo Shop,...

Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...