C.J. Mittica

  • Editor-in-Chief of Advantages

C.J. Mittica is the editor-in-chief of Advantages and has previously served as editor for Counselor and Wearables. He owns a lot of promotional T-shirts, which makes him an expert.

Power 50 - No. 10 Jeff Lederer, Prime Line

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 7 Marc Simon, HALO Branded Solutions

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 3 Norm Hullinger, alphabroder

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 2 Kevin Lyons-Tarr, 4imprint

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Why Is Under Armour Turning Down Millions Of Dollars?

In thousands of emails and sales calls around the country, the customer lobs an...

Editor's Letter: Dream Come True

If you had an unlimited budget, what would you buy? (Put me down for a house on the...

Editor's Letter: That '70s Shoot

On the day of our annual high-fashion shoot, the photo studios at ASI entered a time...

Google Expands Appeal of Wearable Technology

With two new announcements, Google is looking to expand the appeal of the wearable tech...

Editor's Letter: The Age of Learning

It's painful to watch my Dad use the internet. The simplest tasks require an endless...

Editor's Letter: Get Your Fill

Our July issue is so full of content, I can barely get a word in edgewise. Here's...

Personal Airbags Offer Protective Cushion

Personal airbags are the latest advance in safety.

LG Inching Up with Newest Wearable

LG’s newest device is a modest smartwatch improvement.

PVC: Print Very Carefully

The biggest apparel brands in the world are phasing out PVC inks – and putting plastiso...

Launch Sequence

Even in the early stages, the Apple Watch has made an impact.

Cost Control

Define your shop and ideal customers before giving in to price demands.

It Takes Imagination

Creative vision and expertise can make the T-shirt a branding powerhouse.

Building A Better T-Shirt

Lucrative and wildly popular, the T-shirt is at the top of its game. Now we just need t...

Price Watch

Apple reveals the release date, pricing and more for its smart timepiece.

The T-Shirt That Thinks

The next revolution in apparel? Digital clothing that will forever alter branding and r...

Wearables Top Decorator

In the last challenge of the year, whose entry belongs in an art gallery? Plus, we name...

Steve Wozniak Stars At ASI Orlando

Apple founder Steve Wozniak headlined the first trade show of the year with a look at t...

CES Show Report: Wearing In

Wearable tech invades the mammoth Consumer Electronics Show.

Leather Layer

How to embroider safely on leather apparel.

The Future is Now

The next revolution in apparel? Digital clothing that will forever alter branding and r...

8th Annual Wearables Apparel Design Awards

What does a winner look like? These incredible pieces will show you.