C.J. Mittica

  • Editor-in-Chief of Advantages

C.J. Mittica is the editor-in-chief of Advantages and has previously served as editor for Counselor and Wearables. He owns a lot of promotional T-shirts, which makes him an expert.

2024 Promotional Products Salespeople of the Year

These are the relationship-building, creative consultants spurring eye-popping success ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are the moments that shaped an industry.

Exclusive Research: Next-Gen Perceptions of Promo

A joint survey from ASI shows that young buyers value quality merch.

C.J. Proves Kathleen Wrong By Testing Article

Mittica silences the haters while Fitzgerald fumes.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

SOI 2023: 5 Industry Trends – What’s Moving the Needle

The data from our SOI report shines a light on some of the biggest developments in promo.

Supplier Family Business of the Year 2023: Burnside/Sierra Pacific

Wolf Finkelman survived the Holocaust, emigrated to the U.S. and built a family and a c...

Test

Testing

Counselor 2022 Best Places to Work

The overwhelming changes of the last two years have given rise to a new crop of great w...

Top 100 ESP Searches

This ongoing project – updated with Q3 results – spotlights the promotional products th...

Unlock the Power of Storytelling

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Banners And Signs Worth Seeing

Banners and signs call attention to a client's store, trade show booth and more....

The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small...

How To Cold Call With Purpose

Once the second leading method of generating promotional product business, cold calls...

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective...

Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in America can be found at your nearest minor league...

Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an Altoona Curve game. So when the date of Friday,...

Oh Yes, Kid Rock Campaign Merch Is Available To Buy

"Are You Scared?" That's the question musician Kid Rock posed on ...

How To Become A Better Networker

In this Q&A, The Networking Motivator reveals how to build relationships and mingle wit...

It's Bacon Vs. Tacos In Baseball's Epic Food Fight

Minor league baseball right now is just as much an all-you-can eat buffet as a sport....

Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social...

A Teenager Explains Fidget Spinners

Adults don't get them. Schools are banning them. So what's the hook of fidget spinners?...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

Q&A: How To Align Sales And Marketing

Aligning the two sides will not only improve results, but allows sales reps to speak th...

Promotional Product State and Regional Sales Report

A look inside the state of sales in the promotional product industry.