Former NFL player and Heisman Trophy runner-up Ki-Jana Carter is far from the only industry pro to have embarked upon a lucrative and rewarding second career in the promo market. Indeed, the sector is replete with successful second-career individuals who’ve been drawn by everything from the creativity and earning potential the industry offers to the chance to innovate.

>>Don't miss: The key to transitioning to promo

Here, Counselor profiles four professionals thriving in promo following distinguished achievements in other fields, revealing what makes them tick and offering insights about how they’ve won success.

Click on a profile below to read their stories.

Ki-Jana Carter

ByoGlobe (asi/589992)

Bryce Fulton

Proforma Communications Group (asi/300094)

Tej Shah

Overture Premiums & Promotions (asi/288473)

Denise Taschereau

Fairware (asi/191452)