Just as we did with the distributors, here’s a comparison of suppliers small, medium and large on everything from their top challenge to average turnaround time to how they rated their health last year.
Small Supplier | ($1M and under in revenue)
Small Supplier
($1M and under in revenue)
49%
increased sales in 2022.
14
Days
Average order turnaround time.
28%
are extremely concerned about supply chain disruption.
Most Significant Sources Of Competition
1. Industry suppliers in their product category
2. Overseas companies that sell direct to distributors
3. Online companies in promo industry
Top Challenge
Remaining profitable under pressure to cut prices.
Average health rating in 2022 (on 1-5 scale).
3.36
of small suppliers are currently a B Corp or plan on pursuing certification.
Medium Supplier | ($1M+ to $5M in revenue)
Medium Supplier
($1M+ to $5M in revenue)
62%
increased sales in 2022.
13
Days
Average order turnaround time.
18%
are extremely concerned about supply chain disruption.
Most Significant Sources Of Competition
1. Overseas companies that sell direct to distributors
2. Online companies in promo industry
3. Industry suppliers expanding into their lines
Top Challenge
Increasing the size of distributor/customer base.
Average health rating in 2022 (on 1-5 scale).
3.62
of medium suppliers are currently a B Corp or plan on pursuing certification.
Large Supplier | ($5M+ in revenue)
Large Supplier
($5M+ in revenue)
74%
increased sales in 2022.
9
Days
Average order turnaround time.
7%
are extremely concerned about supply chain disruption.
Most Significant Sources Of Competition
1. Industry suppliers in their product category
2. Outside industry suppliers selling to distributors
3. Online companies who aren’t in promo industry
Top Challenge
Recruiting and retaining well-qualified employees.
Average health rating in 2022 (on 1-5 scale).
3.75
of large suppliers are currently a B Corp or plan on pursuing certification.