Research

C.J. Proves Kathleen Wrong By Testing Article

Strategy

Mittica silences the haters while Fitzgerald fumes.

#Counselor70: Pick Your Favorite Cover from the 2000s

News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

SOI 2022: Made in the USA Emerges as the Preferred Choice

Since the start of the pandemic, distribut...

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SOI 2022: A Greater Focus on Sustainability

Distributors are increasingly interested i...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

SOI 2022: Top Products Turn Back the Clock EDIT

Web Exclusive

Old favorites came back strong while the darling of 2020 predictably plummeted.

NFIB: Small Biz Optimism Soars

Promogram

Small-business optimism is at its highest level in 34 years, according to an index...

Retailers and Promo Firms Hit Cyber Monday Sales Highs

Promogram

This year's Cyber Monday was the single biggest shopping day worldwide in Amazon's...

SOI 2017 Infographics

Counselor

Check out four different infographics on Markets, Products, Companies and Regional...

Distributor Growth Slows in Third Quarter

Promotional product distributors...

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Corporate Holiday Gift Giving Could Slow This Year, ASI Study Shows

Fewer companies are planning on giving...

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5 Insights About Promotional Product Buyers

ASI Market Research recently conducted a...

Q2 Distributor Sales Increase 3.2%

Distributors increased their sales in...

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Fastest-Growing Companies in the Promo Industry, 2017

The industry’s most explosive risers are r...

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Fastest-Growing Suppliers, 2017

Top 10 largest growers, as measured by...

Fastest-Growing Distributors, 2017

Counselor

Top 10 largest growers, as measured by sales increases between 2014 and 2016. ...

Fastest Growing Supplier 2017: RuMe BrandSuite

Counselor

Known for its eye-catching totes, RuMe BrandSuite is expanding its lines and increasing...

State of the Industry 2017

Counselor

Our exclusive findings spotlight trends, challenges and opportunities that are defining...

Profit Pressure

Counselor

Fewer distributors expect profits to increase over the next year. But why?

Promo Confidence Gap

Counselor

In the near-term, distributors are less optimistic about the promo business, but smart ...

The Need for Speed

Counselor

In the digital age, customers want everything faster – and distributors have to oblige.