ASI Awards

Person of the Year
Presented to a trailblazer who has made a significant impact on the industry over the previous 12 months and whose influence will continue to increase in coming years.

International Person of the Year
Presented to an individual who has significantly contributed to increasing international business activity and relationships within the industry.

Entrepreneur of the Year (Distributor and Supplier)
Presented to an industry practitioner who has exemplified the entrepreneurial spirit by achieving notable growth – via new products, creative marketing campaigns or acquisition.

Woman of Distinction
Presented to a woman who has made a positive mark in the industry through her business acumen, leadership abilities and mentoring.

Family Business of the Year (Distributor and Supplier)
Presented to a growing company that has successfully transitioned to at least the second generation of business management.

Lifetime Achievement Award
Presented to an individual who has a strong passion for the promotional products profession and who has been an ongoing source of ideas, energy and encouragement of people in the business as well as newcomers to the industry.

Bess Cohn Humanitarian Award
Presented to an individual who is committed to helping others through charitable measures or volunteerism.

*NEW AWARD* Sustainability Advocate of the Year (Distributor and Supplier)
Presented to a company that has made measurable strides in making a positive impact through its environmental initiatives, with metrics showing dedication and commitment to sustainable business practices (use of solar power, types of promo campaigns created for clients, etc.), eco-friendly products & packaging, and other green initiatives.

Distributor Rules:
1. Only those distributors that have been members of ASI for at least one year and are not a subsidiary of another company are eligible for ranking.
2. Report calendar or fiscal year sales total for 2022 shown in U.S. dollars. NOTE: Only U.S./Canada sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales.
3. Report only those sales of promotional products sold to clients for promotional, recognition or public relations (goodwill) purposes. The following should not be included in your submitted figure: print or electronic advertising (magazine, TV, newspaper, radio, websites for clients, etc.), outdoor advertising (billboards), travel and non-traditional products such as major appliances.
4. Using the same criteria as above, the 2022 sales figures of other promotional products distributors acquired by your company may be included in the total sales figures, provided that the acquisition was completed on or before January 15, 2023. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.
5. Sales from other channels (e.g., retail) should not be included in your total reported sales volume and will not be considered for ranking.
6. If your promotional products company also functions as a supplier to other distributors, those sales cannot be included.

Supplier Rules:
1. Only those suppliers that have been members of ASI for at least one year and are not a subsidiary of another company are eligible for ranking.
2. Report calendar or fiscal year sales total for 2022 (shown in U.S. dollars).
3. Report only those sales of promotional products to and/or through distributors or other promotional products suppliers. NOTE: Only U.S. and Canada sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales. All figures must be shown in U.S. dollars.
4. “Promotional products” includes any product you’ve sold, provided that you sold it to and/or through recognized, traditional promotional products or premium distributors/resellers. Do not include sales to buyers or through retailers/distributors in other industries.
5. Sales of blank apparel products to other suppliers are limited to 25% of the total blank sales. Since those blanks are resold to other suppliers, as well as distributors, Counselor maintains this limit so sales of the same products aren’t double-counted in our figures.
6. Using the same criteria as above, the 2022 sales figures of other promotional products suppliers acquired by your company may be included in the total sales figures, provided the acquisition was completed on or before January 15, 2023. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.