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Research
C.J. Proves Kathleen Wrong By Testing Article
StrategyMittica silences the haters while Fitzgerald fumes.
#Counselor70: Pick Your Favorite Cover from the 2000s
NewsHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
SOI 2022: Made in the USA Emerges as the Preferred Choice
Since the start of the pandemic, distribut...
SOI 2022: A Greater Focus on Sustainability
Distributors are increasingly interested i...
SOI 2022: Ups and Downs for Top Markets
The wild swings that came with the pandemi...
SOI 2022: Top Products Turn Back the Clock EDIT
Web ExclusiveOld favorites came back strong while the darling of 2020 predictably plummeted.
NFIB: Small Biz Optimism Soars
PromogramSmall-business optimism is at its highest level in 34 years, according to an index...
Retailers and Promo Firms Hit Cyber Monday Sales Highs
PromogramThis year's Cyber Monday was the single biggest shopping day worldwide in Amazon's...
SOI 2017 Infographics
CounselorCheck out four different infographics on Markets, Products, Companies and Regional...
Distributor Growth Slows in Third Quarter
Promotional product distributors...
Corporate Holiday Gift Giving Could Slow This Year, ASI Study Shows
Fewer companies are planning on giving...
5 Insights About Promotional Product Buyers
ASI Market Research recently conducted a...
Q2 Distributor Sales Increase 3.2%
Distributors increased their sales in...
Fastest-Growing Companies in the Promo Industry, 2017
The industry’s most explosive risers are r...
Fastest-Growing Suppliers, 2017
Top 10 largest growers, as measured by...
Fastest-Growing Distributors, 2017
CounselorTop 10 largest growers, as measured by sales increases between 2014 and 2016. ...
Fastest Growing Supplier 2017: RuMe BrandSuite
CounselorKnown for its eye-catching totes, RuMe BrandSuite is expanding its lines and increasing...
Sponsored Content
Qmulative Discusses Fashion, Business and Next Level Apparel
Mark your calendars — it's time to start talking to clients about their marketing...
SPONSORED BY:
Pocket More Profit With T-Shirts
If you're looking to grow business over the next year, T-shirts are your best bet....
SPONSORED BY:
Hanes
Score with Premium Athleticwear
Up your game by selling fashionable premium athleticwear – it’s a $97 billion market at...
SPONSORED BY:
Hanes
State of the Industry 2017
CounselorOur exclusive findings spotlight trends, challenges and opportunities that are defining...
Profit Pressure
CounselorFewer distributors expect profits to increase over the next year. But why?
Promo Confidence Gap
CounselorIn the near-term, distributors are less optimistic about the promo business, but smart ...
The Need for Speed
CounselorIn the digital age, customers want everything faster – and distributors have to oblige.