Strategy

Excitement Builds in Promo Industry for Sales Travel

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Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

Big Markets in Promo: Healthcare

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This massive market has shifting needs to engage both workers and the community.

Big Markets in Promo: Nonprofit

Help these organizations engage donors and...

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Big Markets in Promo: Technology

The pandemic’s tech boom has translated in...

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Big Markets in Promo: Hospitality

Good news: Sales are heating up for this p...

Big Markets in Promo: Automotive

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Consumers are driving and buying more, putting this market on the road to recovery.

Big Markets in Promo: Education

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Amid a heartening rebound, here’s a close look at six popular end-buyer markets and the...

Promo Firms’ Ukrainian Fundraisers

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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Redefining a Best Place to Work

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COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Russia-Ukraine Conflict Is Personal for ASI Technology Colleagues, Employees

A few of ASI’s team members work in Ukrain...

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Counselor 2022 Best Places to Work

The overwhelming changes of the last two y...

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2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products

The industry’s most comprehensive report o...

2022 ASI Ad Impressions Study: The Most Influential Promo Products

This year’s highly anticipated report iden...

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Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an ec...

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Head-To-Toe Hues

Take a spin around the color wheel with th...

Brands Embrace Secondhand Swag

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s habits like thrifting take off, industry companies are looking to solve the next big ...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

4 Apparel Trends for 2022

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The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...

2022 Product of the Year - Packaging

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Once an afterthought, packaging is now the essential first step in the branding experie...

Mind Your Business: A Guide to Company Planning

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Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...

Testing Algolia Search Take 2

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Testing the new search