Strategy

Inspire Sales With Apparel Innovation

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Buyers want more: here's how you deliver Today's promotional apparel isn't just...

NFL Team Postpones DNA Test Promo Giveaway

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Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

Case Study: Personal Touch

This promo product expert needed a new web...

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Customize Desk Pads for the Perfect Message

Whatever detail, message or design your cl...

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6 Holiday Gift Trends

Any promotional product that is given...

Fidget Spinners: Hot Gift or Spun Out?

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For some, the fidget spinner craze is unprecedented. "I have been in the industry for...

‘A Shirt With a Purpose’

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Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

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Here's another great UpLine Idea from Universal Promos: Pitch the super-handy Super...

How To Cold Call With Purpose

Once the second leading method of...

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Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of...

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The Scariest Promotional Product In America

In the first week of September, red...

Promotional Products Companies Affected by Hurricane Harvey

Hurricane Harvey has devastated parts of...

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Case Study: Under Evaluation

This successful distributor looks for the ...

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Colorful And Creative Plaques

When people are recognized for a job...

Should Distributors Give In To Cheap Instincts?

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Retail’s discounting boom is in full swing – right as the promotional product industry ...

ASI Awards Three Interns College Scholarships

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ASI recently awarded $1,000 college scholarships to three interns who participated in...

5 Insights About Promotional Product Buyers

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ASI Market Research recently conducted a survey of distributors and end-buyers to...

5 Tips For A Healthy Mind

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1. Save Energy Organize your life so you're using your brain's energy for critical...

Hot or Not: eCommerce Edition

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Did you know that trends in the eCommerce industry indicate that 70% of online...

Revamp Your Company’s Image Today

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Here are three ways you can stand out from your competitors—and find the right supplier...