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Strategy

Swag Styles of the Rich and Famous
Swag Styles of the Rich and Famous
Web Exclusive

Luxury branded items prove pricing is all about perception, not inherent value.

Combine Raster and Vector Images Seamlessly
Combine Raster and Vector Images Seamlessly
Wearables

The goal is to fix and size the raster element before you bring it into a vector program.

4 Ways To Warm Your Sales

Inspire outerwear sales this fall and wint...


ASICentral Top 10: Awards

Each year our outstanding Editorial...


Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

Accompanied by a squad of their...

Essential Water Bottles
Essential Water Bottles
Advantages

A new report by Technavio found that the global sports bottle market is poised to...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise
Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise
Web Exclusive

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Overcome Low-Cost Competitors
Overcome Low-Cost Competitors
Advantages

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

Product Trends for 2018
Product Trends for 2018
Advantages

From the latest in tech to exciting new color choices to the resurgence of some old fav...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to...


Unlock the Power of Storytelling

In this Strategy Session podcast,...


5 Ideas for Making Over Your Embroidery Business

Consider diversifying into digital decorat...

5 Terms That Will Increase Your Performance Workwear Sales

When you present workwear, buyers want...


ASICentral Top 10: Magazine Features

Each year our outstanding Editorial...


Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot,...

'Hat Salesman' Elon Musk A Maven of Merch
'Hat Salesman' Elon Musk A Maven of Merch
Web Exclusive

Look out, promo industry! Serial entrepreneur and bona fide genius Elon Musk has...

Holiday Promotional Opportunities All Year Round
Holiday Promotional Opportunities All Year Round
Web Exclusive

When Canadian Prime Minister Justin Trudeau steps out, he lets his feet do the...

Must-Have Meeting Gifts
Must-Have Meeting Gifts
Web Exclusive

American Express Meeting and Events found that while organizations take 10 months for...

Axis Promotions Spreads Holiday Cheer
Axis Promotions Spreads Holiday Cheer
Web Exclusive

Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...

Get More Screen Time
Get More Screen Time
Wearables

If you get your screens right, the rest of the printing process should flow without a h...

5 Industries Buying Banners
5 Industries Buying Banners
Web Exclusive

Better your sales rate with a focus on banners.