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Strategy

TikTok
TikTok
Web Exclusive

Go for entertainment value over sales pitches in your videos.

Pinterest
Pinterest
Web Exclusive

Showcase your creativity and create mood boards for clients.

Social Media Platforms

Here’s a rundown of some other noteworthy ...


By the Numbers: The Supply Chain Disaster

From shipping to labor to manufacturing, h...


Training the Next Generation of Salespeople

For Gen Z, learning the art of sales and b...

Counselor 2021 Promo Campaign Awards
Counselor 2021 Promo Campaign Awards
Web Exclusive

Ingenuity is on full display with these unique promotions.

The Promo People’s Guide to Social Media
The Promo People’s Guide to Social Media
Web Exclusive

If you’re just getting started or simply need a refresher, here are top strategies from...

The Top 100 ESP Searches
The Top 100 ESP Searches
Web Exclusive

This ongoing project – updated with Q2 results – spotlights the promotional products th...

Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors
Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors
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Swag.com founders Jeremy Parker and Josh Orbach are millennials who got their start sel...

In Short Supply

Supply chain issues could have a major imp...


Holiday Showcases: Crowd-Pleasing Gifts for Q4

This is the time of year to wow customers ...


USA-Made Gifts Emerge as Alternative to Supply Chain Woes

As disruption in the overseas supply chain...

Gift Guide: Hot Products for the 2021 Holiday Season

Companies are eyeing several standout cate...


DEDICATED VOLUNTEERS

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Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes ...

Testing Macro Web Exclusive Category Page
Testing Macro Web Exclusive Category Page
Web Exclusive

Halfway through the year, the 10 participants in ASI Media's Project 2021 report...

SOI 2021: Supply Chain Remains Source of Frustration
SOI 2021: Supply Chain Remains Source of Frustration
Web Exclusive

A perfect storm of challenges is causing inventory shortages, price increases and lengt...

SOI 2021: PPE’s Future Up for Debate
SOI 2021: PPE’s Future Up for Debate
Web Exclusive

PPE’s stranglehold on the industry has loosened considerably. But are its days numbered?

SOI 2021: E-Commerce Pays Off Big
SOI 2021: E-Commerce Pays Off Big
Web Exclusive

The pandemic accelerated many companies’ digital plans. For them, there’s no going back.

SOI 2021: Distributors Feel Margin Squeeze
SOI 2021: Distributors Feel Margin Squeeze
Web Exclusive

Order values and margins plummeted last year, but strategic selling and the return to t...

SOI 2021: Kitting Trend Is Here to Stay
SOI 2021: Kitting Trend Is Here to Stay
Web Exclusive

As a way to keep people connected, engaged and encouraged, kitted gift packages will l...