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Strategy

LinkedIn
LinkedIn
Web Exclusive

When it comes to professional networking and thought leadership, this business platform...

TikTok
TikTok
Web Exclusive

Go for entertainment value over sales pitches in your videos.

Pinterest

Showcase your creativity and create mood b...


Social Media Platforms

Here’s a rundown of some other noteworthy ...


By the Numbers: The Supply Chain Disaster

From shipping to labor to manufacturing, h...

Training the Next Generation of Salespeople
Training the Next Generation of Salespeople
Web Exclusive

For Gen Z, learning the art of sales and building relationships can be challenging duri...

Counselor 2021 Promo Campaign Awards
Counselor 2021 Promo Campaign Awards
Web Exclusive

Ingenuity is on full display with these unique promotions.

The Promo People’s Guide to Social Media
The Promo People’s Guide to Social Media
Web Exclusive

If you’re just getting started or simply need a refresher, here are top strategies from...

The Top 100 ESP Searches
The Top 100 ESP Searches
Web Exclusive

This ongoing project – updated with Q2 results – spotlights the promotional products th...

Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors

Swag.com founders Jeremy Parker and Josh O...


In Short Supply

Supply chain issues could have a major imp...


Holiday Showcases: Crowd-Pleasing Gifts for Q4

This is the time of year to wow customers ...

USA-Made Gifts Emerge as Alternative to Supply Chain Woes

As disruption in the overseas supply chain...


Gift Guide: Hot Products for the 2021 Holiday Season

Companies are eyeing several standout cate...


DEDICATED VOLUNTEERS

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Why Digital Is Sustainability’s Next Frontier
Why Digital Is Sustainability’s Next Frontier
Web Exclusive

Several apparel brands are using QR codes and NFC technology to create “digital passpor...

SOI 2021: Supply Chain Remains Source of Frustration
SOI 2021: Supply Chain Remains Source of Frustration
Web Exclusive

A perfect storm of challenges is causing inventory shortages, price increases and lengt...

SOI 2021: PPE’s Future Up for Debate
SOI 2021: PPE’s Future Up for Debate
Web Exclusive

PPE’s stranglehold on the industry has loosened considerably. But are its days numbered?

SOI 2021: Distributors Feel Margin Squeeze
SOI 2021: Distributors Feel Margin Squeeze
Web Exclusive

Order values and margins plummeted last year, but strategic selling and the return to t...

SOI 2021: Kitting Trend Is Here to Stay
SOI 2021: Kitting Trend Is Here to Stay
Web Exclusive

As a way to keep people connected, engaged and encouraged, kitted gift packages will l...

SOI 2021: E-Commerce Pays Off Big
SOI 2021: E-Commerce Pays Off Big
Web Exclusive

The pandemic accelerated many companies’ digital plans. For them, there’s no going back.