Strategy

A Caped Crusade

Wearables

Warner Bros. Entertainment soared above other brands at last year's San Diego...

Heavy Hitters

Advantages

Iconic teams know, as the TEAM acronym reflects, together everyone achieves more. The c...

Hey, You’re Human

Everyone makes mistakes. Here’s how to lea...

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Promotions Planner

Plan creative campaigns three months ahead...

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Trade Show Calendar

Your guide to industry and industry-relate...

Sell This Program

Advantages

Make a $7,313 profit with your client’s next promotion.

Sell This Product

Advantages

Sandvertisers from ColorStrike/Liquid Technologies

Lanyards

Advantages

Now is a super time to start discussing lanyard options with trade show organizers,...

Mugs

Advantages

Tumblers and mugs can serve as motivating rewards for employees. According to ASI...

ASI Chicago

The Windy City recently played host to...

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Totes & Bags

ASI research shows 31% of U.S. consumers...

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Education

Education is the second-largest consumer...

Fun

Helping clients promote their brand is a...

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Hooded Sweatshirts

Hoodies offer a generous imprint area...

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Journals & Portfolios

Journals make great corporate gifts and...

Health & Beauty

Advantages

Health is top of mind in the corporate world and the health-care market itself ranks...

Calendars

Advantages

Calendars offer a potential annual resale for reps and they get clients excellent ...

Q2 Distributor Sales Increase 6.1%

Advantages

Data released recently by ASI shows that distributor sales grew by 6.1% in the second...

Reader Feedback

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Our readers, Tweeters and Facebook fans weigh in on Advantages and everything else

10 Ways to Make a Great First Impression

Advantages

First impressions last. Here’s how to make yours the best

Editor-in-Chief's Letter

Advantages

Driving Serious Fun