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Strategy

Big Markets in Promo: Technology
Big Markets in Promo: Technology
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The pandemic’s tech boom has translated into big marketing dollars.

Big Markets in Promo: Hospitality
Big Markets in Promo: Hospitality
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Good news: Sales are heating up for this previously slumping sector.

Big Markets in Promo: Automotive

Consumers are driving and buying more, put...


Big Markets in Promo: Education

Amid a heartening rebound, here’s a close ...


Promo Firms’ Ukrainian Fundraisers

Here’s where you can donate to industry ch...

Redefining a Best Place to Work
Redefining a Best Place to Work
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COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Russia-Ukraine Conflict Is Personal for ASI Technology Colleagues, Employees
Russia-Ukraine Conflict Is Personal for ASI Technology Colleagues, Employees
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A few of ASI’s team members work in Ukraine, while those here with family in the war-to...

Counselor 2022 Best Places to Work
Counselor 2022 Best Places to Work
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The overwhelming changes of the last two years have given rise to a new crop of great w...

2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products
2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products
Web Exclusive

The industry’s most comprehensive report on the power and effectiveness of promotional ...

2022 ASI Ad Impressions Study: The Most Influential Promo Products

This year’s highly anticipated report iden...


Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an ec...


Head-To-Toe Hues

Take a spin around the color wheel with th...

Brands Embrace Secondhand Swag

s habits like thrifting take off, industry...


Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

Apparel inventory is here today, gone late...


4 Apparel Trends for 2022

The versatility of wear-anytime pieces wil...

2022 Product of the Year - Packaging
2022 Product of the Year - Packaging
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Once an afterthought, packaging is now the essential first step in the branding experie...

Mind Your Business: A Guide to Company Planning
Mind Your Business: A Guide to Company Planning
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Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...

Top 100 ESP Searches
Top 100 ESP Searches
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This ongoing project – updated with Q3 results – spotlights the promotional products th...

2021 Power 50
2021 Power 50
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Meet the leaders who are driving the promotional products industry forward.