ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

Expand and Contract
Expand and Contract
Stitches

Despite dealing with low margins and high pressure, a number of decorators still thrive...

Professor to Study Austrian Needlework
Professor to Study Austrian Needlework
Stitches

Maureen Daly Goggin, a professor at Arizona State University, was awarded a 2015-16...

Australian Gallery Shows Off Historic Stitchery

Australia's National Gallery of Victoria...


Artist Maps Body With Embroidery

British artist Rebecca Harris is...


Virginia Shop Targets Summer Camps

Virginia custom apparel shop, All Star...

Sales Boost: Step 1 - Give Anxiety the Ax
Sales Boost: Step 1 - Give Anxiety the Ax
Advantages

Perform better professionally by quelling anxiety – and even using it to your advantage...

Frame the Conversation
Frame the Conversation
Advantages

Learn how to speak the language of sales more effectively.

Win Big With Long-Term Loyalty
Win Big With Long-Term Loyalty
Advantages

Be your client’s hero and drive your sales figures to new heights.

Adversity to Advantage
Adversity to Advantage
Advantages

Glitch happens. How you handle a bump in the road can make all the difference in...

Hey, You're Human

Everyone makes mistakes. Here’s how to lea...


Sell This Program

Make a $4,162 profit with your client's...


Summer Tees

Everyone makes mistakes. Here’s how to lea...

BBQ Items

BBq Items America loves a good...


Light-Up Items

Light-Up Items When marketers find...


Sunglasses

Sunglasses Almost 22 million Americans...

Into the Deep
Into the Deep
Wearables

Known as "The Line That Time Forgot," the Second Avenue Subway underneath Manhattan...

Shop Shakeup
Shop Shakeup
Wearables

Kelley and Kyle Waltz want to boost their profits and take their basement decorating bu...

A Warped View of Printing
A Warped View of Printing
Wearables

Advice and secrets from the screen printing know-it-alls.

PVC: Print Very Carefully
PVC: Print Very Carefully
Wearables

The biggest apparel brands in the world are phasing out PVC inks – and putting plastiso...

The Perfect Order
The Perfect Order
Wearables

In an industry where creativity and customization are expected every day, a lot can...

Tech Tidbits: Smart Earphones Receive SXSW Innovation Award
Tech Tidbits: Smart Earphones Receive SXSW Innovation Award
Wearables

The FreeWavz smart earphones with built-in fitness monitoring were named the winner...