Strategy

10 Promo Lifers Share Their Wisdom & Wit

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With a collective 463 years of industry experience, these suppliers, distributors and m...

What Do Apparel End-Buyers Want? We Asked Them

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We talked to buyers in five different markets to find out what they look for in a distr...

How Casual Style Became the Foundation of Fashion

Workplace shifts, generational differences...

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Sales Boost Quiz

Our quiz and tips will help put you on cou...

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Sell This Product

Housewares from Tiffany Leonard & Co.

School Supplies

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In The Bag The Waterproof Phone Bag from LOKSAK ( asi/67781 ) is a perfect fit for...

Hey, You're Human

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Everyone makes mistakes. Here's how to learn from them.

Blast From the Past

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Exclusive Interview

Sales Boost: Step 2

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CLOSE MORtE DEALS WITH EFFECTIVE STORY TELLING

Holiday Retail Sales Seen Rising by 4%

Analysts are optimistic about the...

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Smart Shirts Debut at US Open

Move over smart watches. At the recent...

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Counselor Power 50 2023

The promo industry is evolving – and these...

Power 50 2022

Learn more about this year’s roster of inn...

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Power 50 2020: No. 1 Jeremy Lott, SanMar

Welcome to the 2020 Power 50 list ,...

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Do You Need a Chief Sustainability Officer?

Amid rising demand for sustainability and ...

Promo Campaign Awards

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The industry’s versatility is back on display, as shown in these five amazing profiles.

2022 Gift Guide

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The fourth quarter is your time to shine. Here’s how to deliver with top-notch picks an...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

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Since the start of the pandemic, distributors have increasingly stated their desire for...