Strategy

People on the Move - March 2017

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The Magnet Group (asi/68507) welcomes Mark Charbonneau as regional sales...

4 Promotional Tech Products On the Way Out

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Promotional products trends come and go. Here's what's on the outs in tech world...

Wearables Talk With Erich Campbell

Wearables chatted with Erich Campbell,...

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Create Cool Looks With Layered Vinyl

Layering creates dimensional, eye-catching...

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Promo Market Statistics - Associations

Exclusive survey data on popular sectors...

A Cure For Promo’s Ailing Pharma Sales?

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A new product innovation offers tantalizing possibilities for pharmaceutical branding.

Category Product Testing - Tech

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One of the crucial steps to building a solid base of clients is to dedicate a portion...

Wearables Talk With Marshall Atkinson

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Wearables caught up with Marshall Atkinson, a decorated-apparel industry veteran...

Case Study: A Helping Hand

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This small-town distributor helped create the entire brand identity for a senior care c...

The Benefits of Logo Mats

Floor mats offer your clients a perfect...

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Case Study: Spirited Swag

A Kentucky moonshine distillery gets a fre...

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The 8 Kookiest Cap Logos In Minor League Baseball

Major League Baseball has a reputation...

I Earned My BASI: Amanda Dudek

Amanda Dudek founded A Dudek...

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6 Colorful Towels

Providing ample advertising space for...

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Expert Secrets: The Importance of Internal and External Customer Service

Smart distributors know that customer...

Get a Handle on Digital Printing

Wearables

Digital printing has some advantages over traditional decorating methods, but you shoul...

Promo Market Statistics - Political

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Exclusive survey data on popular sectors collected from distributors. ...

The Promo Opportunity Under Your Feet

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Promotional floor mats can help your customers boost sales and increase safety.

Badges: The One-Size-Fits-All Solution

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Just like any other type of signage, badges are an effective visual communication...

Case Study: Brand Launch

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A biopharma startup gets the word out before its drug hits the market.

Overcome Common Sales Objections

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1. Do Your Research Before calling your prospect, research their company and any...