Strategy

Category Product Testing - Tech

Advantages

One of the crucial steps to building a solid base of clients is to dedicate a portion...

Wearables Talk With Marshall Atkinson

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Wearables caught up with Marshall Atkinson, a decorated-apparel industry veteran...

Case Study: A Helping Hand

This small-town distributor helped create ...

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The Benefits of Logo Mats

Floor mats offer your clients a perfect...

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Case Study: Spirited Swag

A Kentucky moonshine distillery gets a fre...

The 8 Kookiest Cap Logos In Minor League Baseball

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Major League Baseball has a reputation for being stodgy and uptight. The exact...

I Earned My BASI: Amanda Dudek

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Amanda Dudek founded A Dudek Promotions over three years ago. She has 10+ years of...

6 Colorful Towels

Advantages

Providing ample advertising space for any client, towels are a universally used...

Expert Secrets: The Importance of Internal and External Customer Service

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Smart distributors know that customer service is key to staying competitive. "Never...

Get a Handle on Digital Printing

Digital printing has some advantages over ...

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Promo Market Statistics - Political

Exclusive survey data on popular sectors...

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Badges: The One-Size-Fits-All Solution

Just like any other type of signage,...

The Promo Opportunity Under Your Feet

Promotional floor mats can help your custo...

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Case Study: Brand Launch

A biopharma startup gets the word out befo...

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Overcome Common Sales Objections

1. Do Your Research Before calling...

A Custom Wearable Everyone Will Love

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What do your socks say about you? Customized socks are a fun and comfy way to...

Ryonet Launching Socially Conscious Apparel Line

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Screen-printing supply company Ryonet and a group of 10 screen-printing firms are...

8 Handy Coolers And Lunch Bags

Advantages

We've come a long way from the brown bagged lunch and the hard-sided cooler. While...

Marketing 101: The Importance of Proofing

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3 examples why you should proof early and often.

How to Fix a Partly Finished Design

Wearables

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there ...

TomTom Aims to Motivate With Wearable Tech

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TomTom co-founder Corinne Vigreux says her company is all about "democratizing...