Strategy

Custom Socks Make an Impression

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When you're discussing logoed apparel with clients, don't forget their feet. A custom...

4 Easy Steps To Become A Banner Expert

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You see banners every day as you drive down the street posted at car lots, in front...

Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing...

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Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

An important message for the industry...

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Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...

Case Study: High Expectations

Advantages

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Take Steps To Promote Healthy Feet

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Seventy five thousand miles - or three trips around the earth's circumference at the...

The Final Stretch: Embroidering on Compression Fabric

Wearables

Sewing on performance apparel requires adjustments to your hooping technique.

Take Your Show on the Road

If you find the right niche, onsite on-dem...

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Festive Holiday Products

End-of-year gift giving is something too...

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Get Hot Around the Collar with Ties, Scarves

Help clients stand out with...

Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

The Internet has gone and done it again:...

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Logo Mats Provide Superior Branding Opportunities

Walls and countertops are excellent...

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Promotional Products Companies Affected by Hurricane Irma

Hurricane Irma struck Florida last week,...

6 Must-Haves For Your Home Page

Advantages

Here are six elements your home page can’t do without.

Tips for Amazing Distributor Customer Service

Advantages

The best customer service that distributors can offer needs to be personalized and cons...

Facebook Contest Music to Users' Ears

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It's no secret that contests encouraging engagement - especially ones that promise a...

Nike Creates More Sustainable Leather Product

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Nike has a plan to keep scrap leather out of the landfill. The shoe manufacturer's...

5 Hot Workwear Markets To Sell Into

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Strike while the iron is hot. These five markets are all growing, and you're already...

How To Sell To Even More Uniforms

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When you provide uniforms, a key element of an organization’s operation and recognizabl...