Strategy

Ivory Ella Brings $55,000 Surprise to Tennessee High School

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Remember the Wearables T-Shirt Challenge for Charity? Our August feature profiling...

Is A New Disrupter Emerging In Athletic Wear?

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Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

A Salute to Nautical Stripes

Nautical stripes date back to 1850s...

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I Earned My MASI: Sharon Lynn Unger

Sharon Lynn Unger is the director of...

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Case Study: The Fun Factor

This California company sells and lives by...

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

Wearables News Briefs - October 2017

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Charles River Apparel   (asi/44620) has promoted Mark Gama to regional sales...

‘Merchandise on a Mission’: Promo Products Making a Difference

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Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

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Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

Sharp Pen And Pencil Sets

While so much work is handled...

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The Business of Relationships: Steven Flaughers Shares the Key to Multi-Million Dollar Success

It's often said that you are only as...

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Nadel Foundation Donates $1 Million to Santa Barbara City College

A school where the late entrepreneur...

Custom Socks Make an Impression

When you're discussing logoed apparel...

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4 Easy Steps To Become A Banner Expert

You see banners every day as you drive...

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Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing...

Puerto Rico in dire need as ASI hurricane relief fund drive continues; $93,150 raised so far

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An important message for the industry from ASI CEO Tim Andrews:   The...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

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The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

Promo Market to Target: Retail

Advantages

For an industry in transition, compelling promotional products are more important than ...

Case Study: High Expectations

Advantages

This Florida distributor nurtures a culture of team selling and giving back to the comm...

Take Steps To Promote Healthy Feet

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Seventy five thousand miles - or three trips around the earth's circumference at the...

The Final Stretch: Embroidering on Compression Fabric

Wearables

Sewing on performance apparel requires adjustments to your hooping technique.