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Strategy

Star Wars + Ice Cream = A Winning Combination
Star Wars + Ice Cream = A Winning Combination
Web Exclusive

Let's get down to the first order of business: Few people can resist the power of ice...

Meet A Square With An Attitude
Meet A Square With An Attitude
Web Exclusive

Discover how to turn the Southwest staple of a bandanna into a dual-purpose promo for a...

One Powerful Concept to Recharge Your Resolutions

With 2017 coming to a close, it's the...


Ultra Violet Crowned 2018 Color of Year

Expect 2018 to be emotional, imaginative...


ASICentral Top 10: Promogram News

Each year our outstanding Editorial...

8 Ways To Be More Motivated
8 Ways To Be More Motivated
Advantages

8 Ways To Be More Motivated

Will DipClip Be The Next Big Promotional Product?
Will DipClip Be The Next Big Promotional Product?
Web Exclusive

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Philly Police Get "Strange" In Latest Social Media Campaign
Philly Police Get "Strange" In Latest Social Media Campaign
Web Exclusive

Yo, you think it's tough to park in Philly on a normal day? Just wait until it snows....

Promo Apparel Trends By Age
Promo Apparel Trends By Age
Advantages

With retail styles now widely available, the promotional products industry can offer st...

In Demand: Plus-Size Apparel

Suppliers are launching plus-size apparel ...


Smart Bracelet Helps Capture Unforgettable Moments

Think about the last time you tried and...


Supplier Closed Due to Wildfires

Supplier Pinnacle Designs (asi/78140) is...

Thread Isn't Ink

Teach your customers to work around the li...


Meet the Cutest Billboard You've Ever Seen

Wearables are one of the most effective...


Promo Talk: Patrick Black, Perfect Imprints

Candid opinions from industry pros.

Prison For Soldier Who Defrauded Government On Promo Products Orders
Prison For Soldier Who Defrauded Government On Promo Products Orders
Web Exclusive

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Wearables News Briefs - December 2017
Wearables News Briefs - December 2017
Web Exclusive

Alphabroder  (asi/34063) has closed its acquisition of Prime Line (asi/79530)....

Versatile Woven Products
Versatile Woven Products
Web Exclusive

The woven category is so much more diverse than just classic button-downs. Think...

Q&A: Using Algae to Create Sustainable Footwear
Q&A: Using Algae to Create Sustainable Footwear
Web Exclusive

BLOOM Foam has created the first plant-based, performance-based foam. Its sustainably...

Appeal to Environmentally Aware With Sustainable Apparel
Appeal to Environmentally Aware With Sustainable Apparel
Wearables

Upsell clients by showing them how well-made, eco-friendly apparel will boost their bra...