Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

River’s End Trading Co. (asi/82588)

River’s End announced earlier this year that it is conducting a strategic review that could result in its sale. The firm has been a perennial Top 40 supplier that Counselor estimates achieved modest growth in 2016.

2016 Rank: 17

2016 Revenue: $101.4 (estimate)

2015 Revenue: $98.4 (estimate)

Percent change: 3%

Five-year growth rate: 9.3%

Top Officer: John Maher