Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Proforma (asi/300094)

In 2016, Proforma shed a large, unprofitable client and cut loose some small, underperforming owners, leading to revenue decline. New owner sales, though, were up.

2016 Rank: 3

2016 Revenue: $368.9

2015 Revenue: $399.6

Percent change: -7.7%

Five-year growth rate: 14.4%

Top Officer: Greg and Vera Muzzillo