Product Hub October 17, 2014
Frames
Clearly distributors are having success with frames: The product category helped power sales of office accessories into accounting for 5% of total distributor revenue in 2013. To maximize the perceived value of a frame your client gifts to a valued customer or employee, personalize it with the recipient’s name and a message of thanks.
CASE STUDY
Framing Memories
Frames provide a tangible means of keeping something elusive and intangible – memories – firmly in place. The photos they hold often recall happy times, make those memories more vivid. And it’s for that reason, in part, that Michigan State University’s College of Human Medicine invested in the sleek, brushed silver frame (7700) from Fields (asi/54100).
The college wanted CEOs who participated in a cycling excursion to fondly remember the exclusive experience. The 40-mile scenic ride was led by world-famous retired professional cyclist Axel Merckx, and was part of a larger cycling event that the medical college had orchestrated to raise money for skin cancer research.
After the executive ride concluded, the CEOs were welcomed to a posh dinner where each found a small assortment of select gifts, which included the Fields frame holding a picture of the VIP pedalers with Axel Merckx. The pro rider had personally signed each photo, and the frame included branding related to the college and the fundraising ride. “It was an excellent keepsake that we’ve heard a lot of the CEOs keep right on their office desks,” says Chris Flynn, Fields national sales manager, who helped his client select the right frame.
Reasonably priced, the frame carries a high-perceived value that’s enhanced when imprinted with laser-etching. “It’s great for employee holiday gifts, community events, company stores, school spirit stores and more,” says Flynn. His insider tip for selling the piece? Show a sample. “Once they have it in their hands and feel the quality,” he says, “it makes the decision process a lot easier.”
The 4”x6” photo frame is just the start when it comes to this versatile product, which includes a calendar, alarm, thermometer and hygrometer. Great gift for a newly promoted manager. From Zipline asi/99030, 920-429-2339.
Perfect for conferences and trade shows, the aluminum Starlight Photo Frame holds a 4”x6” photo and can be either color-printed or laser-engraved. From Bullet, asi/42424, 305-623-9223.
The sleek and elegant brushed-silver border of this item will help photography and wedding consultant businesses make a great impression. From Fields, asi/54100, 800-654-1517.
Fitting a 3”x3” photo, this folding hinged mirrored frame doubles as an analog clock. Include this in corporate stores. From AP Specialties, asi/30208, 866-258-6647.
Great for theme park gift shops or in school settings, this acrylic film strip picture frame has room for four photos. From WOWLine, asi/98360, 800-655-6650.
Brushed-metal frame holds 5”x7” photo and features large space for imprinting. Sure to appeal to more tech-oriented clients. From EMAX, asi/84114, 877-370-6912.
Refined 5”x7” picture frame will appeal to any buyer interested in handcrafted Made-in-the-USA workmanship. From Wendell August Forge, asi/37457, 800-923-1390.
A music player, LCD clock and digital thermometer pack this photo frame with features that make it a can’t-miss desk accessory for top clients. From Lincoln Line, asi/52710, 516-741-4140.
Title companies, insurance providers and real-estate agents are just a few of the clients who will love this Made-in-the-USA magnet with center picture frame. From Quikey, asi/80210, 330-633-8106.
Non-toxic, this rectangle-shaped Mega-Frame magnet is made in the U.S. with clear, protective laminate. From Magna-Tel, asi/68480, 800-467-2537.
Lollipop design photo frame can also serve as an award or place setting favor. Consider this brushed-metal and acrylic item for sales conferences. From PromoBiz USA, asi/79903, 866-539-5527.
Made in the USA with recycled wood, these magnetic frames can be cut to almost any shape or size. From Laser Cuts, asi/72521, 360-863-8141.
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