Product Hub October 17, 2014
Blankets
Blankets make great gifts around the holidays for top clients and valued employees. They’re also excellent additions to university bookstores and winter resort gift shops. Consider that nearly 20 million Americans snowboard and ski; that’s a lot of people who could use the warming of a resort-branded blanket!
CASE STUDY
‘Comforting’ Employees
When it comes to Terry Town’s (asi/90913) Shearling-Lined Micro Mink Comforter (DP1720), sampling is believing.
So says Valerie Retan. She knows from firsthand experience: After she presented a client with a sample of the plush blanket, the buyer ordered more than 300 of the snuggle-encouraging product. “If I had to think of one adjective to describe this blanket, the word would be ‘luxurious,’” says Retan, a manager in Holden Brand’s (asi/226065) online division.
What makes the sale especially remarkable is that the client – an oil and gas company – initially came to Retan with an interest in safety kits. But rather than just take the order, Retan got consultative, speaking with the client to learn their underlying objective. This led her to understand that the company was really seeking a quality gift to give employees. With the safety kit options failing to fully impress, Retan asked the buyer if she would be open to other product considerations. An affirmative answer led Retan to pitch the micro mink comforter. “We had just done a self-promo with the blanket and we all loved it,” she says. “I had a feeling the client would too.”
That feeling was spot on. “Once they had it in their hands, they absolutely loved it,” says Retan. Embroidered with the client’s logo, the high-end blanket communicated to employees the warmth and appreciation the company wished to convey.
When it comes to markets the blanket will sell well in, Retan says the sky is the limit. “It can be an appreciation gift, an anniversary present. It’s for anyone who wants to really impress the recipient.”
Winter resort guests will appreciate this micro mink comforter, which delivers ultimate luxury thanks to its plush shearling fur. From Terry Town, asi/90913, 619-421-5354.
The Decadence Sherpa blanket will help warm up guests at hotels and bed-and-breakfasts. From Zipline, asi/99030, 920-429-2339.
The Appalachian Sherpa Blanket blends an elegance and earthiness that will appeal to high-end spas. From Leed’s, asi/66887, 724-334-9000.
Soft fleece rally blanket fits the scene at outdoor venues, including stadiums, ballparks and concerts. Comes with black pouch. From Bullet, asi/42424, 305-623-9223.
Fleece blanket makes an ideal addition to university bookstores. From ATT Headwear, asi/30245, 909-212-7777.
Clients looking for a high-end differentiator will like that this made-in-the-USA custom throw is produced using the jacquard weaving process found in better retail stores. From KTP Design Co., asi/63773, 888-465-1290.
Soft and comfortable, this blanket features 3-D embossing that will make any logo look refined. From Aglika Trade, asi/33201, 011(35)888-453094 (m.petkova@aglika.bg).
Colleges, nonprofits and a variety of businesses will love this ready-to-roll fleece blanket, which includes a Velcro closure and carrying handle. From Innovation Line, asi/62660, 800-421-4445.
Featuring micro mink and faux lambs’ wool, this luxurious Fairfield throw blanket can serve as a powerful incentive for corporate wellness program participants who hit fitness milestones. From Towel Specialties, asi/91605, 800-938-6935.
Universities and high schools will want to show their school spirit with these 100% woven cotton tapestries, which are made in America. From Boxercraft, asi/41325, 800-914-7774.
Blanket made of 150g fleece comes in various colors and can be imprinted through embroidery and sublimation. From Gold Top Int’l, asi/57697, 702-666-3872.
A select choice for camps, corporate outings and more, this blanket is a canvas for bringing logos and graphics to life through full-color process imprinting. From Z & Z Greenways, asi/99555, 626-452-1960.
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