Product Hub October 21, 2014
Jackets
Many jackets – especially fashion-forward styles with performance features – carry a high-perceived value that make them excellent gifts or rewards. And this winter, recipients will likely need the protection well-made outerwear offers: The Farmers’ Almanac says about three quarters of the country will experience below-average temperatures.
CASE STUDY
Versatile Appeal
In El Paso, temperatures can pendulum in a single day. A sunny 70-degree afternoon can turn into a brisk 35-degree night, says Chris Van Pelt. This seesawing of the thermometer, however, is a key reason why a company that owns six car dealerships in the Texas city decided to select Tri-Mountain’s (asi/92125) Rockland Parka (#J9985) from Van Pelt, the president of VP Sport.
The jacket delivers excellent versatility, offering both a windproof/water-resistant outer shell and a zip-out micro-fleece inner jacket. For the in-between temperatures, wearers throw on either the micro-fleece or take it out and use just the outer shell. When the cooler nights take hold, they combine the fleece with the shell for greater warmth. This proved a perfect system for Van Pelt’s automotive client, which had its name embroidered on the jackets. “It was more cost effective,” says the president of VP Sport. “Rather than having to buy two jackets, they have one item that works in the different temperatures. They loved that.”
The dealerships have approximately 500 employees and the jacket is offered to all of them. Van Pelt says the salesmen and managers, who are often in and out of dealership buildings, are typically the ones sporting the Rockland. Fortunately, the jacket’s appeal extends beyond the automotive industry. Van Pelt, for example, has sold the Rockland to marketing departments at universities. “It can,” he says, “be good for trucking companies, too.”
The women’s waterproof Vernon Softshell Jacket shields wearers from the elements while allowing them to look stylish. Great for rewards programs. From Trimark Powered by Leed’s, asi/66888, 724-334-9000.
The retro styling on the trendy Flex Fleece Club Jacket makes the piece an excellent choice for schools, the collegiate crowd and musical acts. From American Apparel, asi/35297, 213-488-0226.
The Thinsulate insulation on this water-resistant mini-ripstop polyester shell jacket delivers exceptional durability. Excellent pick for delivery truck drivers. From Dri-Duck, asi/50835, 866-852-8222.
Fitness-conscious businesswomen will love the StormX lightweight soft-shell, which delivers waterproofing and breathability. From Storm Creek Apparel, asi/89879, 866-998-2563.
Techy start-ups, fitness centers and other businesses will like this 100% polyester Performance Colorblock Fleece, which delivers warmth without weight. From Champion, asi/59528, 800-685-7557.
Men’s mid-weight full-zip polyester jacket features anti-pill polar fleece for warmth and comfort. Select choice for corporate stores. From Blue Generation, asi/40653, 888-336-4687.
An excellent item for teams and their fans, this fleece full-zip hooded sweatshirt’s pill-resistant cotton/poly blend is made for durability and comfort. From Otto International, asi/75350, 800-826-8903.
Jacket made from New Zealand lambskin offers contemporary styling and high-end appeal, making it an ideal item for executive end-users. From Beacon Promotions, asi/ 39250, 800-628-9979.
Golfers will love that the DryJoys Tour Collection Rain Jacket provides maximum protection against rain while allowing them to swing freely. From Par One, asi/75912, 800-752-7618.
Waterproof and breathable, the mid-length Meridian Storm Shell includes a detachable hood, internal media port, neck warmer and more. High-incentive item for wellness programs. From Stormtech, asi/89864, 866-407-2222.
Outdoor lovers will dig the Rockland 3-in-1 hooded parka, which includes a windproof/water-resistant shell and a zip-out micro-fleece inner jacket. From Tri-Mountain, asi/92125, 800-824-6464.
Stylish and warm, this heathered fleece jacket is brushed on the inside for a super-soft feel. Pitch to spas and salons. From Charles River Apparel, asi/44620, 800-225-0550.
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