Soak up the sun

The oncoming summer spells fun in the sun, but too much unprotected exposure can damage skin.

In that dilemma, however, there lies outstanding opportunity for your clients. By providing end-users with custom-logoed sunscreen, customers build brand awareness and position themselves as solutions providers – helpers that aim to keep their target audiences healthy.

Resorts, hotels, outfitters, tourism bureaus, river tubing businesses, beach bars, amusement parks, private swim clubs – all are potentially prime buyers of products like KGM Consumer Group’s (asi/63726) sea kelp-infused, SPF 30+ sunscreen lotion.

Others, including surf shops, ocean-protecting nonprofits and ski resorts that double as mountain biking destinations in summer, could also warm up to no-mess application items like the SPF 30 Sun Stick from Raining Rose (asi/80489) and a kit from Admints & Zagabor (asi/31516) that combines PABA-free, aloe-extract sunscreen with lip balm in various flavors.

With summer still weeks away, start planning now so the sun doesn’t set on this sales opportunity.

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