CASE STUDY

Big Sky Ice Scrapers

During Montana winters, an ice scraper is as necessary as a thick coat and warm gloves. At least one car dealership in Big Sky Country is showing its customers that it cares by helping to ensure they’ll always have that trusty scraper at hand.

The dealership is a client of Case Haslam, president of Billings, MT-based M.L. Schuman Co. (asi/32120tt0). Haslam sourced, pitched and sold the dealership a heavy-duty plastic scraper (product #DL725) from Magna-Tel (asi/68480) that features a patented handy clip that fastens to automobile visors. Since the first sale, the dealership has bought approximately 250 of the scrapers annually, providing them as a giveaway to customers. It’s a real staple,” says Haslam.

The appeal of the scraper is that its clip makes it easy to store, find and hold items like maps. But that’s not the only attribute that makes the scraper a winner. What really puts the item over the top is that it features a large imprint area that allows branding, contact information and other messaging to be displayed clearly. “The large surface area,” says Haslam, “allows you to put a significant amount of information on it.”

When speaking with prospects, emphasize the marketing potential that this imprint zone offers. Fortunately, the list of potential clients you can have such a discussion with is long. Beyond auto dealerships, the scraper makes an excellent giveaway for home heating fuel companies, plumbers, contractors, insurance agents, landscapers, car washes, auto parts stores and more.

Ice Scrapers

Temperatures could plunge to 40 degrees below zero in the Northern Plains this winter, the Farmers’ Almanac says. And with below-average temperatures and increased storm activity predicted for much of the country, this is an excellent time to make clients aware that branded ice scrapers are a perfectly    practical giveaway.

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