Product Hub August 04, 2015
Awareness Items
Awareness Items
Annually, more than 4 million people raise much-needed funds and awareness to save lives from cancer through the Relay For Life movement. Relay is one of the many awareness campaigns that draw high-volume participation. Accelerate your sales – and help worthy causes – by providing branded merchandise for these altruistic initiatives.
Allergen Awareness
Ribbons play an important symbolic role in awareness campaigns. Purple ribbons bring attention to Alzheimer’s Disease. Pink ribbons stir consciousness about breast cancer. Yellow and stars-and-stripes ribbons often read “Support Our Troops.”
Recognizing this, Evans Manufacturing (asi/52840) offers a product that combines the emblematic value of a ribbon with the usefulness and awareness-generating punch of a practical hard-good product. Shaped like a ribbon, the Awareness Ribbon Clip (470) is ideal for holding papers together and sealing open bags. Its imprint area has been used as a canvas for raising awareness about everything from allergies to the fight against cancer.
Recently, Brad Banker sold 600 of the clips to a client that distributed them to attendees at a trade show where the company was exhibiting. The owner of Streamline Promotions (asi/338057) suggested the clip because the client, Cambro, wanted to raise awareness about food allergies. A provider of products to foodservice operators, Cambro was introducing a new line of allergen-free goods, including food storage containers and measuring cups. Promoting awareness about the increasing prevalence of food allergies helped demonstrate why the new line would be a boon to Cambro clients and prospects.
Once imprinted, the clip featured an allergen awareness message and Cambro branding. The client opted to add on a magnet backing to increase the item’s practicality. “It’s a unique product, a useful item that everyone will use,” says Banker. “It gets brands and companies a lot of good exposure.”
Stainless-steel tumbler with leak-proof lid is FDA-compliant and has vacuum insulation that keeps beverages hot for hours. From Starline, asi/89320, 800-831-2231.
The Guardian Angel doubles as a key tag and defensive tool. Pitch it for campaigns that raise awareness about violence against women. From EMT, asi/52263, 800-289-2911.
Gyms, karate studios and others who promote the importance of self-defense will want this pepper spray, which comes in a leatherette sheath with a keyring. From Webb Company, asi/95838, 800-999-9322.
Uniquely designed PVC coaster is 100% recyclable. It can be sold individually or in a set of six coasters per pack. From Ariel, asi/36730, 800-270-7474.
Raise awareness with this magnetic bumper sticker, which is easy to remove and reposition. From Gill Studios, asi/56950, 888-455-4422.
Eusable white plastic cup can feature high-gloss full-color prints that make memorable impressions. From Visstun, asi/93975, 800-873-9133.
The BrandBand is a silicone bracelet that’s perfect for awareness initiatives – and fashionable enough to be worn every day. From Innovation Line, asi/62660, 800-421-4445.
Gadget Grip Kanga adheres to mobile phones and serves as a secure pocket for storing credit cards, driver’s licenses and other vital items. From HandStands, asi/59525, 800-228-8987.
Gold- or silver-plated brass badge holders are custom-made for each order. From E.A. Dion, asi/51246, 508-222-9662.
A portion of the proceeds from the deep-etched and hand-painted “ONEHOPE” Chardonnay go toward breast cancer research. From A+ Wine Designs, asi/30223, 800-201-9463.
Ballpoint pen has awareness ribbon-shaped clip, silicone tip for use with touchscreen devices and “moptop” microfiber hair that can be used as a screen cleaner. From Prime Line, asi/79530, 203-331-9100.
Awareness ribbon clip is ideal for holding papers together, sealing open bags and spreading the messages of worthy causes. From Evans Manufacturing, asi/52840, 800-745-3826
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