Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Ramadan: A Time for Reconnecting & Empathy

ASI employees and a Bucks County-based Imam share insights into Islam’s holiest month.

Walmart Removes T-Shirt Promoting Journalist Lynching

Walmart landed in hot water last week for selling, through its online marketplace,...

M&A Makes Its Big Comeback

Fatigued by pandemic complications and the rising cost of doing business, industry owne...

Q3 Promo Sales Increase by Over 18%

The performance marked the second straight year-over-year quarterly rise, with industry...

By the Numbers: The Supply Chain Disaster

From shipping to labor to manufacturing, here’s a numerical look at the issues that are...

SOI 2021: Promo Companies Expand Sourcing

Yes, China still is dominant. But burned by recent events, companies are increasingly l...

SOI 2021: Supply Chain Remains Source of Frustration

A perfect storm of challenges is causing inventory shortages, price increases and lengt...

Person of the Year 2021: Jonathan Isaacson, Gemline

COVID hurt the promo industry and stopped the world. Gemline’s Jonathan Isaacson refuse...

Distributor Family Business of the Year 2021: Bankers Advertising Company

In 1895, S.W. Mercer heeded the call to head west. The Buckeye native left Ohio...

Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant

Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc., has been a distributor for 21 years. His...

Alliance Mercantile Inc. Acquires Boardroom Custom Clothing

MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Hub Pen Acquires Two Texas Suppliers

Top 40 supplier Hub Pen Company (asi/61966) of Braintree, MA, has acquired two...

National Pen Is Expanding Internationally

National Pen (asi/281040), whose parent company is Top 40 distributor Cimpress...

Boston Moving Forward On Plastic Bag Ban

In a move that has implications for the promotional products industry, Boston Mayor...

Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot, sought-after accessory being sported with...

Contentious Start to East Coast Dockworker Contract Negotiations

Talks to establish a new contract for East Coast and Gulf Coast dockworkers started...

Children’s Holiday-Themed Pajamas Recalled

The Consumer Product Safety Commission has announced a recall on Christmas-themed...

Interim CFO Takes Over At InnerWorkings

Top 40 distributor InnerWorkings (asi/168860) announced that Jeffrey P. Pritchett has...

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...