Sara Lavenduski

  • Senior Editor of Advantages

I write for Advantages magazine on behalf of our awesome distributor members in the U.S. and Canada!

The Significance of Hispanic Heritage Month

ASI employees share what the annual observance means to them.

ASI Employees Offer Advice During Minority Mental Health Month

Inequities in mental healthcare access persist in the BIPOC community.

ASI Recognizes Jewish American Heritage Month

We’re encouraged to reflect on the many achievements of this community, and never to fo...

Mind Your Business: A Guide to Company Planning

Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...

Excitement Builds in Promo Industry for Sales Travel

Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

Redefining a Best Place to Work

COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Launching a New Apparel Brand

A Canadian veteran of the wholesale garment market recently helped a California supplie...

2021 Product of the Year: Food Gifts

Companies hungry to connect with clients and employees turned to food during the pandem...

Training the Next Generation of Salespeople

For Gen Z, learning the art of sales and building relationships can be challenging duri...

SOI 2021: Kitting Trend Is Here to Stay

As a way to keep people connected, engaged and encouraged, kitted gift packages will l...

Bess Cohn Humanitarian of the Year 2021: The Promotional Products Industry

Phones went silent. Emails stopped coming. Offices lay empty and sales dried up. ...

Woman of Distinction 2021: Sandy Gonzalez, MadeToOrder

When Sandy Gonzalez became CEO of California-based MadeToOrder (asi/259540) in the...

Promo Apparel Trends By Age

With retail styles now widely available, the promotional products industry can offer st...

S&S Activewear Opens Fort Worth Location

Top 40 supplier S&S Activewear's (asi/84358) new distribution center in Fort...

Facebook to Curtail ‘Engagement Bait’

Facebook continues to crack down on what it deems non-authentic interaction on its...

Promo Apparel Trends By Age (1)

With retail styles now widely available, the promotional products industry can offer st...

Promo Apparel Trends By Age -schedule

With retail styles now widely available, the promotional products industry can offer st...

Promo Apparel Trends By Age -schedule (1)

With retail styles now widely available, the promotional products industry can offer st...

Prime Line’s Shulman Stepping Down

Top 40 supplier Prime Line (asi/79530) has announced that Paula Shulman will step...

Promo Apparel Trends By Age

With retail styles now widely available, the promotional products industry can offer st...

Legal Cannabis Bill Passes Canadian House, Heads to Senate

Full-scale legalization of marijuana is one step closer to becoming a reality in...

CPSC Recalls Carabiners, Children’s PJs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Economy Watch: October Housing Numbers Exceed Expectations

Homebuilding rates in the U.S. increased in October, halting several months of...

*NSYNC to Release ’90s-Inspired Branded Merch

Millennials, rejoice! Iconic '90s boy band *NSYNC will be teaming up with global...

Stormtech Welcomes New Canadian Sales Manager

Stormtech Performance Apparel (asi/89869) announces that industry veteran Mike Oliver...