Strategy

2021 Power 50

Meet the leaders who are driving the promotional products industry forward.

Power doesn’t have an off switch. It was true last year when things were at their worst and the leaders of the promotional products industry met the toughest challenges of their lives head-on.

And it’s true now in 2021. Even as companies bounce back, the difficulties are still great – supply chain delays, staffing shortages, struggling markets, health and safety concerns, and so much more. The expertise, foresight and empathy of the promo industry’s elite are needed just as much today as any time.

The good news? The leaders and entrepreneurs on this year’s Counselor Power 50 aren’t shrinking from the challenge. Each action they take is fortifying the promo industry and putting it on the road to recovery.

How did we create this year’s Power 50 list, now in its 16th year? The ASI Media team first tallied up voting by last year’s members along with nominations of potential new members from industry pros. Then, we gauged each candidate based on their accomplishments over the past year as well as their career-long track record. The resulting group – including seven newcomers and three people making their return to the list – are the industry power players who define the future of promo.

Click on the links below to read more about each Power 50 honoree.

2021 Rank Name/Company 2020 Rank Rank Change Previous Times on Power 50
1 Phil Koosed, Superior Group (parent co. of BAMKO asi/131431)
Distributor
9  8 3
2 Jonathan Isaacson, Gemline, asi/56070
Supplier
6  4 15
3 Jo-an Lantz, Geiger, asi/202900
Distributor
2  1 15
4 Jeremy Lott, SanMar, asi/84863
Supplier
1  3 8
5 Marc Simon, HALO Branded Solutions, asi/356000
Distributor
3  2 15
6 Greg Muzzillo & Vera Muzzillo, Proforma, asi/300094
Distributor
4  2 15
7 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint, asi/197045
Distributor
11  4 15 & 2
8 Sai Koppaka & Alan Tabasky, DiscountMugs.com, asi/181120
Distributor
8 0 5 & 7
9 Chris Anderson, HPG, asi/61966
Supplier
13  4 2
10 Larry Zavadil & Justin Zavadil, American Solutions for Business, asi/120075
Distributor
16  6 15 & 7
11 CJ Schmidt, Hit Promotional Products, asi/61125
Supplier
14  3 11
12 Jim Shannon, S&S Activewear, asi/84358
Supplier
25  13 1
13 Ira Neaman, Vantage Apparel, asi/93390
Supplier
18  5 15
14 Ross Silverstein, iPROMOTEu, asi/232119
Distributor
12  2 15
15 Dan Pantano, alphabroder, asi/34063
Supplier
N/A N/A 0
16 John Bruellman & Kevin Walsh, Showdown Displays, asi/87188
Supplier
17  1 1
17 Craig Nadel & Debbie Abergel, Jack Nadel International, asi/279600
Distributor
21  4 9 & 4
18 Brandon Mackay & Brittany David, SnugZ USA, asi/88060
Supplier
15  3 10 & 3
19 Ashley McCune, Facilisgroup
Other
24  5 1
20 Jon Norris, Starline USA Inc., asi/89320
Supplier
23  3 2
21 Jay Deutsch, BDA, asi/137616
Distributor
26  5 15
22 Bill Korowitz, The Magnet Group, asi/68507
Supplier
20  2 13
23 Nancy Schmidt, AIA Corp., asi/109480
Distributor
28  5 1
24 Chris Blakeslee, BELLA+CANVAS, asi/39590
Supplier
38  14 8 & 1
25 Lance Stier & David Miller, NC Custom (prev. Chocolate Inn/Lanco), asi/44900
Supplier
40  15 3
26 Marc Katz, Custom Ink*
Other
N/A* N/A* 3
27 Mark Freed, Genumark, asi/204588
Distributor
32  5 4
28 Ryan Moor, Allmade, asi/34341
Supplier
35  7 1
29 Catherine Monson, FastSigns, asi/395000*
Distributor
N/A* N/A* 2
30 Trevor Gnesin, Logomark, asi/67866
Supplier
36  6 15
31 Kurt Kaeser & Gregg Emmer, Kaeser & Blair, asi/238600
Distributor
29  2 15 & 11
32 Jim Hagan & Kellie Claudio, Sweda Co., asi/90305
Supplier
39  7 10 & 4
33 Eric Simsolo, Next Level Apparel, asi/73867
Supplier
30  3 1
34 Nikki Stella, AIM Smarter, asi/522700
Distributor
34 0 1
35 Alan Vaught, Evans Manufacturing, asi/52840
Supplier
42  7 13
36 Jo Gilley, Overture Promotions, asi/288473
Distributor
45  9 2
37 Carleen Gray, GroupeSTAHL North America
Supplier
43  6 3
38 Dilip Bhavnani, Sunscope, asi/90075
Supplier
48  10 5
39 David Klatt & Melissa Ralston, Koozie Group, asi/40480
Supplier
33 & N/A  6 3 & 0
40 Kathy Cheng, Redwood Classics Apparel, asi/81627
Supplier
N/A N/A 0
41 Michael Brugger, Fully Promoted, asi/384000
Distributor
N/A N/A 0
42 Tracey Barton, Deluxe/Safeguard, asi/178720/316203
Distributor
41  1 3
43 Derek Block, Touchstone, asi/345631*
Distributor
N/A* N/A* 5
44 Chris Vernon, The Vernon Company, asi/351700
Distributor
47  3 15
45 Eddie Blau, Innovation Line, asi/62660
Supplier
44  1 3
46 Sandy Gonzalez, MadeToOrder, asi/259540
Distributor
N/A N/A 0
47 Memo Kahan, PromoShop, asi/300446
Distributor
50  3 4
48 Mark Graham & Catherine Graham, commonsku
Other
49  1 4
49 Neil Ringel, Polyconcept, asi/78897
Supplier
N/A N/A 0
50 Dale Denham, PPAI
Other
N/A N/A 0

N/A=not applicable, new to list; (*=was not on list last year, but was on previous lists)