Strategy

Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing off your best work and giving your clientele a glimpse of what goes on behind the scenes at your business. We wanted to give readers a taste of how to use the photo- and video-sharing app the right way, so we enlisted Dylan Gilligan, of Upstate Merch in Whitney Point, NY, to take over the Wearables Instagram account for a day. The Upstate Merch Instagram account has more than 12,000 followers, and earlier this year, Gilligan gave us some of his top tips for using Instagram, so we knew we were leaving our account in good hands.

Check out some highlights of our very first Instagram Takeover below.