Strategy

A Salute to Nautical Stripes

A Salute to Nautical Stripes

Nautical stripes date back to 1850s Europe, when they became standard issue in the French Navy – the theory being that blue and white stripes would be easier to spot if sailors fell overboard, according to Ralph Lauren’s online style guide.

But it was Coco Chanel who really put the horizontal stripe on the map, when she created a nautical-themed collection in 1917, according to a history of stripes posted by experimental fashion label UMd. Chanel herself was known to pair a striped Breton top with wide-legged trousers, helping to spark the enduring trend.

Though they’ve been around for more than a century, nautical stripes are timeless, says Tina Paradiso, a representative from SailorBags (asi/84293). “They look outstanding with most brands and are popular by water and on the mainland,” she adds.

A Salute to Nautical Stripes

The Nautical Stripe Tote (501) from SailorBags is made from white sailcloth and features gray webbing handles and a waterproof lining.

 

Stripes are the new black, according to Megan Erber of S&S Activewear (asi/84358). They add extra flair to a casual piece of apparel. Erber says she’s been seeing stripes used to give a garment a color-blocked effect or just to jazz up a plain design. Striped sleeves evoke the look of a vintage football jersey, and colorful stripes on a shirt’s midsection can add a feminine touch, she adds.

When decorating striped apparel, Erber suggest staying away from multicolored imprints because they would distract from the actual stripes. For example, try embroidering white thread on a blue stripe, or vice versa, she adds.

And if your clients are wary of taking a chance on stripes, bring along samples already decorated with the client’s logo. “It’s easier to sell a piece if the client can touch and feel and see their logo on the concept that the sales rep is trying to push,” Erber says.

A Salute to Nautical Stripes

The MV Sport Women's Angel Fleece Sanded Piper Hooded Sweatshirt (W15106) is available from S&S Activewear.