Stormtech Performance Apparel (asi/89869) announces that industry veteran Mike Oliver has rejoined the company as Canadian sales manager. Oliver will lead sales efforts in Western Canada and for certain national strategic key accounts, and will work closely with Sean Annable, global vice president of sales, and Chris Turner, director of sales for Canada. He will be based in Stormtech’s Markham, ON, showroom and office.

“As we continue to build on the success of the Stormtech brand globally, we knew we needed to bring on additional resources to help manage the growth we are achieving in Canada,” said Turner in a statement. “Mike was the perfect candidate for the position as he is an accomplished sales and marketing executive with a proven track record and is highly respected within the industry by his peers and co-workers. He will be a tremendous asset to the company and our customers on many levels.”

Oliver has more than 20 years of experience in the industry, beginning with nine years as a multi-line sales agent for Stormtech, when he worked to bring the brand into the Eastern Canada market. Most recently, Oliver was the vice president of specialty advertising for the Bugatti Group.

“It’s great to be back with Stormtech,” said Oliver in a statement. “To be part of the Stormtech family again means a lot to me. It’s where I started my career 21 years ago. Stormtech has become one of the largest corporate apparel suppliers in our industry and I am very excited to bring my skill set and experience to the table and have the opportunity to continue building on the success of this great company.”

Contact Mike Oliver at mikeo@stormtech.ca.