Strategy March 15, 2022
Promo Firms’ Ukrainian Fundraisers
Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’s fund drive in collaboration with the Red Cross.
As Russia continues to attack Ukraine, promotional products companies have launched fundraising drives to help the suffering Ukrainians and refugees now fleeing to nearby countries. We’ll maintain a running list here as companies announce their respective programs, with details on how to contribute.
Ukrainian refugees arrive at the Romanian border on March 2.
ASI has launched a fund drive, in collaboration with the American Red Cross, to raise money for Ukrainians and refugees. Donations will go directly to Red Cross workers on the ground there and will help with the purchase and distribution of food, water, clothing, bedding, hygiene sets, blankets, tents and SIM cards.
Top 40 supplier PCNA (asi/78897) will donate 1% of total March product sales to refugee relief efforts. Donations will be distributed via PF Concept, the Netherlands-based European division of PCNA’s parent company Polyconcept, which has operations across Europe, including in Poznan, Poland. PF Concept is also distributing blankets, clothing and power banks to refugees. In addition to funds raised through purchases from PCNA, direct donations may be made to Red Cross Poland.
Redwood Classics Apparel (asi/81627) will donate 10% of every purchase made online from now through March 18 to the Red Cross Canada Ukraine Relief Fund. The Government of Canada has also agreed to a full match.
Mirror Image will donate $15 from each purchase from its line of T-shirts supporting Ukraine to Vostok SOS, an humanitarian crisis organization that provides medical aid, evacuation services and trauma support.