Strategy

Power 50 2022

Learn more about this year’s roster of innovators, risk-takers and visionaries who are defining the future of promo.

First it was tariffs. Then it was COVID. After that it was supply chain.

The crises seem to be never-ending – especially for promotional products companies. It’s in these times that the leaders of our industry have stepped up again and again. They’ve steadied the ship, devised solutions, protected their people and mapped out the path to success, no matter the obstacles.

We once again honor these leaders – the most influential people in promo – with the Counselor Power 50.

The creation of the Power 50 starts with voting by last year’s members along with nominations of potential new members from industry pros. Then, we gauge each candidate based on their accomplishments over the past year as well as their career-long track record. There are 11 newcomers to this year’s list – young leaders and fresh thinkers who join a group that is challenging the status quo and fearlessly driving the industry into a new era that prizes technology, sustainability, diversity and unbridled creativity. Come meet this year’s Power 50.

Scroll down to learn more about some of this year’s new members and see our full Power 50 list. In the list, click on the links in red to read more about each Power 50 honoree. Each day this week, we’ll be revealing 10 members of our Power 50, culminating with the top 10 and the number-one person on our list. Come back each day to see who we reveal.

Spotlight Profiles

Daron Hines
Britney Godsey

2022 Rank: 49

Counselor Power 50

2022 rank Name/Company 2021 rank Rank change Previous times on Power 50
41 Tracey Barton
Deluxe/Safeguard, asi/178720/316203
42   1 4
42 Dilip Bhavnani
Sunscope, asi/90075
38   4 6
43 Daron Hines
Staples Promotional Products, asi/120601
N/A N/A 0
44 Kurt Kaeser & Liza Sachs
Kaeser & Blair, asi/238600
31 & N/A   13 16 & 0
45 Andy Shape
Stran & Company, asi/337725
N/A N/A 0
46 Catherine Monson
FastSigns, asi/395000
29   17 3
47 Mark Graham & Catherine Graham
commonsku
48   1 5
48 Dale Denham
PPAI
50   2 1
49 Britney Godsey
Gold Bond, asi/57653
N/A N/A 0
50 Michael Scott Cohen & Jon Alagem
Harper + Scott, asi/220052
N/A N/A 0

N/A=not applicable, new to list