Harley-Davidson has a longstanding brand connection with pets, dating back to 1914 when Miss Della Crewe drove cross-country on a Harley accompanied by her Boston bulldog, Trouble, in the sidecar sporting a special custom sweater.

“To us, dog is family, and Harley-Davidson is a family-oriented brand,” says Jodi Politowski, motor clothes manager at the House of Harley Davidson in Milwaukee. The company also has a strong relationship with the Humane Society and sponsors many pet-oriented events and fundraisers to support that partnership.

Pets are welcome at all of the company’s showroom locations, with pet bowls and treats available for furry friends, as well as an array of themed merchandise. Initially Harley-Davidson offered collars and leashes, but eventually its exclusive supplier, Coastal Pet Products, recognized it should expand its pet product offerings, according to Politowski.

“Harley riders are passionate about our product,” she says. “Many will come in when they get a new dog to have it fitted for a Harley-Davidson collar, and some even pick Harley-related names for their animals.”

Harley-themed pet merchandise is available for sale on the company website www.houseofharley.com as well as in showrooms and at Harley-sponsored events. Its best sellers are its leather-spiked collars, pet apparel for smaller dogs and a pet fleece hoodie, according to Politowski.