This spring, bigger is better.

After years of handbags becoming smaller and smaller (and less and less functional in the process), oversized versions are now all the rage on catwalks, at retail and among celebrities, presenting an opportunity for companies in the promo industry.

Fashion houses like Bottega Veneta, Prada and Luar recently featured extra-large handbags in their spring collections – including slouchy carryalls and structured totes – and they’ve been spotted on the arms of celebrities such as Zoë Kravitz and Katie Holmes.

Fortunately, this trend brings ample sales opportunities to the promo industry, particularly since totes in particular continue to find favor among a variety of audiences – consider new TikTok-inspired personalization takes on L.L. Bean’s Classic Boat & Tote and the many literary-themed bags available – and large versions provide ample room for branding. The possible markets and applications are legion; here are a few.