Strategy

Star Wars + Ice Cream = A Winning Combination

Let’s get down to the first order of business: Few people can resist the power of ice cream. Combine the sweet treat with the marketing juggernaut that is the Star Wars franchise, and there’s basically no down side (just a dark and light side). ASI’s intrepid taste-test team counts both Star Wars super-fans and ice cream aficionados among its ranks, so when Brooklyn-based Ample Hills Creamery announced a partnership with Disney and Lucasfilm to create limited edition Star Wars flavors, we knew we had to get our hands on some.

Watch the livestream below to find out whether the First Order (a salted dark chocolate ice cream), The Force (sweet cream with a chocolate fudge swirl) or the Resistance (brown sugar and vanilla with assorted mix-ins) reigns victorious in the galaxy – otherwise known as the ASI TV studio.