Strategy December 14, 2017
5 Industries Buying Banners
Better your sales rate with a focus on banners.
Banners are a basic need that most industries have.
Here are 5 particularly hot segments ready for your call:
1. Real Estate
According to the Bureau of Labor Statistics (BLS), there are 16 million people employed in this sector, and it’s growing, increasing 2% over last year. Three percent of distributors’ annual promotional product sales already come from this market, so why not address the signage needs of realtors while you’re there? It’s a segment with varied requirements.
It needs: Real Estate Yard Signs with powder-coated steel frames for secure, double-sided exposure of property listings; Sidewalk A-Frames and Colorplast Signs to announce open houses; Outdoor Banner Frames large enough to display office/retail space availability; and Car Magnets to advertise all over town.
TOP TIPS:
Offer a Free Market Tool
Show your client how they can leverage their power in the marketplace by giving them marketing tips and tools. Some suppliers provide materials that illustrate the best ways to use their products.
Wholesale Banners Online, for example, provides industry-specific catalogs like this client-friendly Real Estate Brochure that gives realtors ideas for how to do more to promote their residential listings.
3% of distributors’ annual promotional product sales already come from the real estate market, so why not address the signage needs of realtors while you’re there?
2. Education
There are 51 million U.S. public elementary and secondary schools and more than 7,200 public universities. Little wonder education is distributors’ leading source of promotional product sales. Add to that pot by filling education’s signage supply.
It needs: Banners for pep rallies and sporting events (usually 13-oz Standard Vinyl Banners will do the trick economically); Fabric and Pennant-style Banners for academic and extracurricular clubs; Adhesive Fabric Wall Signs and Vinyl Posters to announce events or build school pride; and Feather Flags for larger campuses to highlight administration buildings, stadiums, etc.