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Inspire Sales With Apparel Innovation

Buyers want more: here’s how you deliver
Today’s promotional apparel isn’t just about logoed shirts – it’s about an experience. Seventy percent of T-shirt recipients keep the garment because it’s useful, 37% because it’s attractive and 33% because it’s enjoyable to have. A T-shirt has to look good, feel good and perform. Customers want apparel that works hard for them, providing wicking, cooling, odor-control, sun protection and more. Hanes® continues to be a leader in comfort innovation, bringing performance solutions and adding value and style to everyday apparel.

Odor Control
FreshIQ™ is an innovative fabric treatment. This advanced odor-control technology targets odor causing bacteria, thereby reducing unpleasant odors from clothing.

Temperature
X-Temp® performance technology is designed to adapt to wearers’ activity, keeping them at a comfortable temperature. X-Temp® styles perform well with cotton’s soft hand.

Wicking
Hanes® Cool DRI® is engineered to wick moisture away from the body and dry on average faster than other leading brands. It pairs with FreshIQ™ to help reduce odor and has a 50+ UPF rating to keep wearers safe from the sun.

Inspire Sales With Apparel Innovation

Use Innovation to Upsell
Whether the apparel innovation is to keep an athlete cool and dry, a family comfortable and safe from UV rays on vacation, or a corporate team outfitted in a size and style that’s fit to flatter each participant, explain to your clients the importance of choosing a garment that delivers not only style, but can also protect and perform.

Each year in the U.S., more than 5.4 million cases of non-melanoma skin cancers are treated in more than 3.3 million people. About 90% of non-melanoma skin cancers are associated with exposure to ultraviolet (UV) radiation from the sun. Garments with excellent UV protection have a rating of UPF 40 to 50+ and add a message of caring to any apparel program.

Performance innovation in apparel drives innovative decoration. Sublimation is expected to experience the second biggest growth (43%) in decorating techniques (after direct-to-garment printing) in the next five years. Performance apparel is an ideal fabric base – typically made of enhanced polyester or poly/cotton blends. Fourteen percent of decorators say they plan to add sublimation to their offerings within a year.

Fashion Ready to Perform
Triblend fabrics are used widely for high-fashion applications because of their soft drape, stretch and recovery – plus, they add awesome performance attributes.

Triblend fabric is lightweight and delivers a vintage vibe in a heather color, particularly when imprinted with a water-based ink.

✓ A classic keeps its cool with an X-Temp. Unisex 3/4-Sleeve Performance Baseball T-shirt in a neon color palette. Present this option to clients with an audience of diverse ages, who’ll all appreciate it.

Singles is the term used to refer to the diameter of the yarn used to make a fabric. For example, a typical cotton tee is usually 16 singles vs. 30, which is expressed as 30/1 singles. The higher the number, the thinner the yarn and the softer the garment’s hand.

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