Strategy December 19, 2017
5 Terms That Will Increase Your Performance Workwear Sales
When you present workwear, buyers want to hear how the apparel will perform on the job. Knowing the proper performance terminology and technology can make the difference between winning and losing an order.
These words powerfully engage buyers at a subconscious level and increase your chances of making a sale.
1.Engineered to Move
Hard workdays, whether in a restaurant kitchen or at a retail counter, deserve comfortable, flexible apparel that allows movement. Leading uniform manufacturers have engineered performance features to address issues such as constraint across shoulders and arms, and shirts and jackets that ride up when you raise your arms. To combat these common problems, offer your buyer gear designed to allow for maximum range of movement through strategically placed stretch panels. Point out the stretch technology that moves with you throughout the day so whatever the job entails, it’s easier to do.
2. Thermal Regulation
Employees increasingly demand that their workwear be comfortable. Comfort in workwear was once a scant priority, but today, the industry has been making strenuous efforts to boost stagnant morale with more comfortable workwear. The use of high-performance fabrics with moisture management and thermal regulation properties has become widespread in an effort to keep employees cool and dry throughout the workday. Presenting apparel that wicks away sweat, provides a cooling sensation as the body heats up and includes strategic ventilation down the back of the body where heat gets easily trapped will push buyers to think “improved,” “exciting” and “I want.”
3. Personal Protective Equipment (PPE)
Workers in the fields of healthcare, emergency response, police, firefighting and road construction are all presented with safety concerns. From remaining bacteria-free to being highly visible on the scene of an accident at night, PPE garments are designed to protect the wearer’s body from injury or infection. Key technologies include: antibacterial finishes to make fabrics resistant to microorganisms; 3M™ Scotchlite™ reflective material to shine when flashed by car lights at night; and flame-resistant agents used to finish or treat fabrics so they resist burning when exposed to a flame.